Z一代不是品牌忠诚者。
作为西方世界的消费者，你很容易觉得品牌和其作用——影响消费者，给他们带来社会地位感，建立其对商家的忠诚度——都是理所当然的。
It is easy when you live in the West to take brands - their power, their ability to conjure up feelings of status among consumers, the loyalty they can generate - completely for granted.
他说：“在这个领域，我们看过成功者和失败者。特别是，一旦客户不再对某一品牌忠诚时，他们更倾向于改变偏好。
We’ve seen some winners and losers in this area, particularly as customers are less loyal to brands and more apt to switching preferences now than ever before.
国内车市消费者的品牌忠诚度与国外车市消费者的品牌忠诚度差别如此之大，我们不禁要问造成这一局面的原因是什么。
The difference of brand loyalty between domestic and abroad car-comsumers is so huge that we cannot help wondering what's the reason which led to the situation.
随着消费者对汽车的可靠性及转售价值愈来愈关注，他们的品牌忠诚度可能有所转变。
As buyers begin to pay more attention to the reliability and resale value of their cars, their loyalties are likely to change.
决定消费者品牌忠诚度的关键往往是售后服务。
Frequently the after-sale services is the key which decide the brand loyalty for the customers.
忠诚度计划可以帮助零售商和商品公司培育与消费者的关系，改进他们任选品牌时的购买行为。
Loyalty programs have helped retailers and consumer product companies foster relationships with consumers and modify their cherry-picking behavior.
高质量的对品牌高度忠诚者的连接，比起发送信息给大量只互动一次的用户，更有用。
Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction.
有意思的一点是，很多品牌经理认为忠诚度高的消费者不会介意标志的改变，而会一如既往地支持购买。
The very interesting thing here is that a lot of managers think loyal customers will always buy their products and that changing the logo a little won't matter because it's just an aesthetic issue.
既然在产品方面的问题不大，那么导致消费者在二次购车时的品牌忠诚度不高，其原因就是在别的层面。
Since there is no big problem in products the cause lies in other aspects which lead to a low brand loyalty when consumers are purchasing cars secondly.the.
虽然NeXT并没有得到巨大的商业成功，但我相信乔布斯当年建立起来的忠实追随者今天依然存在——真正的品牌忠诚度保鲜度很长。
Although NeXT was not a huge consumer success I am convinced the loyal followers Jobs created back then are surely still his fans today - true brand loyalty takes a long time to die.
相反，即地（on-site）的品牌触点既能增加顾客的品牌忠诚度，还可赢取新的消费者。
In contrast, on-site brand touchpoints can engage both loyal and new consumers.
由于老年消费者拥有品牌忠诚度和品牌惯性，因此，新产品市场份额的年增长速度几乎不可能超过几个百分点。
Brand loyalty and inertia among older consumers will make it almost impossible to grow the market share of new products by more than a couple of percentage points a year.
在低收入消费者中建立起品牌忠诚度的差事最好交给当地说着方言，并且很了解他们销售商品的顾客的生活的人来做。
Building brand loyalty among low-income shoppers is a job best done by folk who speak the language and know the lives of people they are selling to.
记者发现，大多家纺产品没有品牌、没有投入品牌，产品设计含量不高，消费者忠诚度也不高。
Reporters found that mostly no brand, no input brand of home textile products, product design and content is not high, consumer loyalty is not high.
此问卷是为了研究消费者对销售促销活动的喜爱和销售促销对于于国美电器有限公司的品牌形象和品牌忠诚度的影响。
This questionnaire is to investigate consumer preferences for sales promotional schemes and the effect of sales promotion on GOME's brand image and brand loyalty.
鉴于这两方面，本文将研究享乐主义/功利主义购物价值与商场品牌忠诚度这三者之间的相关关系。
Considering the above two factors, this dissertation is examining the relationship among hedonic shopping value, utilitarian shopping value and store brand loyalty.
深入分析与研究影响品牌转换者建立新的品牌忠诚的诸多因素，是解决这一问题的有效途径之一。
To have a deep analysis and research on the factors which effect building brand loyalty of these switchers is a way to solve the problem.
令人感到好奇的是，销售人员的态度和亲切度也与消费者的品牌忠诚度之间存在很大联系，甚至在淘宝时代也是如此。
A curious point of note is that the attitude and friendliness of sales staff also had a strong correlation to consumer brand loyalty, even in the age of Taobao.
对品牌的认知忠诚度可由某些品牌的演绎来确定，即由消费者认知的并且在未来可能会使用的品牌中，转而落在拒绝域中的品牌。
Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future.
依据结论，乳品企业可以对重要影响因素加大营销投入，合理配置资源以提高消费者品牌忠诚。
According to this conclusion, dairy enterprises should pay more attention to the important factors and collocate resources reasonably to improve consumer brand loyalty.
现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。
The estimate of brand equity is mostly relative to customer loyalty and product additional price.
以福州消费者问卷调查数据为基础，利用结构方程模型对福建乌龙茶的品牌忠诚影响因素进行计量分析研究。
Based on consumer survey data in Fuzhou, it USES structural equation model to analysis factors affecting brand loyalty of Fujian oolong tea.
同时，本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性，品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
同时，品牌商品价值也源于市场，即消费者对品牌的认可、信赖与忠诚。
At the same time, the value of the brand commodity also originals from markets, that is, the consumer's acknowledge, trust, loyalty.
伴随着激烈的市场竞争，消费者品牌转换行为日趋频繁，迫使企业寻找影响消费者品牌忠诚的关键因素。
With increasing competition in the market, customer brand switching behavior becomes more and more frequent, which forces enterprises to look for the key factors that influence customer brand loyalty.
在一个由众多制药企业、产品组成的医药市场中，如何让消费者识别、记住、忠诚于你的企业与产品的是品牌。
In a market with large pharmaceutical companies and pharmaceutical products, how to allow consumers to identify, remember and loyal your business and products is the brand.
在一个由众多制药企业、产品组成的医药市场中，如何让消费者识别、记住、忠诚于你的企业与产品的是品牌。
In a market with large pharmaceutical companies and pharmaceutical products, how to allow consumers to identify, remember and loyal your business and products is the brand.
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