中外著名品牌延伸策略比较1。
A brand of Chinese and Foreign extension strategy compare 1.
品牌延伸策略是品牌研究的前沿理论。
The brand extension is the forefront theory of brand research.
率先成为节目品牌延伸策略的成功实践者。
Take the lead in becoming show the success of brand extension strategy practitioners.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。
To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.
如何在高度竞争的市场上，成功地实施服饰品牌延伸策略已成为服装行业思考的重要课题。
In a highly competitive market, how successful implementation of apparel brand extension strategy in garment industry has become a significant issue.
通过对品牌、品牌延伸、品牌延伸绩效的内涵进行了界定，提出应该怎样分析理解品牌延伸策略。
By brand, brand extension, brand extension of the performance of the connotation defined, should be made to understand how the analysis of brand extension strategies.
为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
企业可以从这几个方面考察奢侈品品牌延伸策略的应用，使品牌延伸成功地成为奢侈品品牌运营的阶段性调整与品牌资产的有效利用。
Luxury enterprise can inspect brand extension from these factors, to ensure the luxury brand extension become the brand operation gradual adjustment and the brand property effective use.
副品牌策略作为企业多元化经营的策略选择，既可以避免品牌延伸陷阱，又可节约宣传费用。
By - brand strategy as the choice of enterprises can not only avoid falling into "brand - extending - trap", but also save large propaganda expenses.
品牌延伸是企业开拓市场的重要营销策略。
Brand extension is an important strategy for enterprises to develop market.
对六神的本土品牌文化、产品策略、产品定位以及产品的延伸进行了论述。
Liushen national brand culture, strategy of the product, the place in the market as well as the extension of the product are related.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
在激烈的市场竞争中，快速消费品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。
In the fierce market competition, FMCG enterprises have adopted the strategy of brand extension in order to safeguard and consolidate the original brand, further increase brand value.
在激烈的市场竞争中，奢侈品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。
In the fierce market competition, the luxury enterprises in order to safeguard and consolidate the status of the original brand, increase brand value, have taken brand extension strategy.
本文从管理学的角度剖析品牌延伸的策略，共分为五部分。
This article in the management view to study about the brand extension strategy which is divided into five parts.
随着市场竞争的加剧，产品生命周期的缩短，品牌延伸成为品牌经营的重要策略。
With the market become more competitive, and the life cycle of product become shorter, extension of the brand becomes the main management strategy.
新的策略摒弃卡夫原有的经营理念- - - - -在一家市场有效的策略同样适用于任何市场(将现有产品打入新市场，或者是最低限度地实行品牌延伸)。
The new game plan overthrew Kraft's original belief that what was good for one market would also be good for every market.
二十一世纪将是品牌竞争时代，服饰品牌延伸已成为服装企业成长的主要策略，备受企业重视。
The 21st century will be a brand competition world. The apparel brand extension of the garment industry has become the main strategy for growth, which has been paid attention by many corporations.
二十一世纪将是品牌竞争时代，服饰品牌延伸已成为服装企业成长的主要策略，备受企业重视。
The 21st century will be a brand competition world. The apparel brand extension of the garment industry has become the main strategy for growth, which has been paid attention by many corporations.
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