品牌延伸是伴随着品牌定位产生的。
以上愈高评价，愈信任该品牌延伸。
The higher evaluations in above, the higher brand trust of brand extension.
对母品牌愈忠诚，愈信任该品牌延伸。
The higher brand loyalty of core brand, the higher brand trust for brand extension.
品牌延伸是企业开拓市场的重要营销策略。
Brand extension is an important strategy for enterprises to develop market.
母品牌的可信性愈高，愈信任该品牌延伸。
The higher credibility of core brand, the higher brand trust for brand extension.
第二章介绍了品牌延伸战略的动因和风险；
The second chapter introduces the reason and risk of adopting the brand extension.
和品牌延伸愈多牵连，我会愈信任该品牌。
The higher involvement level with brand extension, I would trust the brand more.
品牌延伸是品牌经营战略的重要内容之一。
Brand extension is one of the important contents of brand management strategy.
品牌延伸的可信性愈高，愈信任该母品牌。
The higher credibility of brand extension, the higher brand trust for core brand.
母品牌愈多感情的承诺，愈信任该品牌延伸。
The more affective commitment with core brand, the higher brand trust for brand extension.
品牌延伸愈多感情的承诺，愈信任该母品牌。
The more affective commitment with brand extension, the higher brand trust for core brand.
与品牌延伸愈多情感关联，愈信任该母品牌。
The more emotional connection with brand extension, the higher brand trust for core brand.
与母品牌愈多情感关联，愈信任该品牌延伸。
The more emotional connection with core brand, the higher brand trust for brand extension.
失败的品牌延伸不会影响品牌日后的品牌延伸。
The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
本文的第二部分论述了为什么采用品牌延伸战略。
如果核心品牌还不够强势，也应该避免品牌延伸。
Extensions also should be avoided if the core brand is not yet sufficiently strong.
提出品牌延伸模型与农产品品牌评估的改进方法。
Bring forward the improved models of brand extensions and agricultural brand assessment.
在作出以上评价后，我会购买品牌延伸的新产品。
After above brand trust evaluations, I will buy the brand extension new products.
这个问题成为研究品牌延伸原理和决策的基本出发点。
This research is the springboard of brand extension principles and decision - making processes.
另外的情形，品牌延伸不成功并会冲淡原有的品牌资产。
In other cases, the extensions are unsuccessful and can dilute the original brand equity.
有效进行品牌延伸的重要途径是提炼产品品牌核心价值。
The important way that extend the brand effectively is to refine the key value of brand.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
品牌延伸是企业直接获得利益并不断积累和扩大品牌资产的重要手段。
Brand extension is an important means by which corporation directly gain profits and endlessly accumulate and expand their brand assets.
相反，纵向品牌延伸包括改变产品的配方、装和定价，以接近更多顾客。
By contrast, vertical brand stretching involves a change in product formulae, packaging and pricing to reach a wider range of customers.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
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