纵观世界500强跨国公司的成长经历，它们都有一个非常相似的品牌国际化战略。
Looking through the development of World Top 500 MNCs, one can find that they all have a very similar strategy of brand-globalization.
文中还具体提出了品牌再造及人才国际化等概念，拓宽了对营销战略的新思路。
In this article, the author has also researched brand reengineering and human international, which enlarge the range of new marketing strategy.
与国内其他企业不同，正弦电气一开始就确定了要做自主研发生产、自主品牌的国际化战略路线。
Different from other manufacturers, SINEE determined its global strategy based on self-owned brand since the beginning of its establishment.
在该战略中，品牌的本土化是核心，通过企业的快速反应和品牌的文化内涵的开发的协同作用，将可以把品牌国际化前进道路上的困难降到最低。
In this strategy, the core is brand localization. Through the co-effort of fast reaction and development of culture ingredient, the difficulty on the way to internationalization can be minimized.
中国企业应根据自身资源状况和国际化的进程，灵活选择品牌战略，并适时对品牌战略做出调整。
Chinese enterprises should select the brand strategy flexibly and adjust the brand strategy in proper time according to their resource situation and internationalization progress.
中国企业应根据自身资源状况和国际化的进程，灵活选择品牌战略，并适时对品牌战略做出调整。
Chinese enterprises should select the brand strategy flexibly and adjust the brand strategy in proper time according to their resource situation and internationalization progress.
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