第二，本文讨论了品牌和品牌名称这两个概念，品牌名称翻译的重要性以及常用的翻译方法。
Secondly, the concepts of brand and brand name are introduced, followed by a discussion of the importance of brand name translation and the commonly used methods in brand name translation.
指出在品牌权益保护中，企业应当主要关注产品、消费者认知、品牌和品牌权益的主要影响因素。
To protect the brand equity, enterprises should mainly concern the main factors of products, consumer cognition, brands and brand equity.
到2019年，国内品牌和国际品牌在质量方面将是一样的。
By 2019 the domestic and the global brands will be equal in terms of quality.
他们不能建造的东西，他们会去购买，就像他们开始收购沃尔沃和许多其他老牌品牌一样，包括一些地区性品牌。
What they cannot build, they will buy, as they have begun to do with Volvo and many other established brands, including regional ones.
大通银行为英国航空公司和丽兹卡尔顿酒店等旅游相关公司提供了自己品牌和其他品牌的芯片卡。
Chase offers a chip-enabled card under its own brand and several others for travel-related companies such as British Airways and Ritz-Carlton.
在将这些交易分门别类后，他们确定在与运动员有关的512个品牌中，涉及体育用品的品牌最多，其次是食品和饮料品牌。
After sorting the deals by category, they determined that among the 512 brands associated with the athletes, most involved sporting goods, followed closely by food and beverage brands.
消费者只会在12%的时间里提到品牌信息，而在提到品牌时，也多是分享有关品牌的新闻和看法。
Consumers only mention brands 12% of the time, and when they do, it's often to share news or opinions about the brand.
你在和伦敦唱片公司合作的时候，你还是开始拥有自己的品牌，你是不是更喜欢你自己的品牌？
Even when you are working with London records, you started to have you own brands, do you feel like being an entrepreneur yourself?
s：你在和伦敦唱片公司合作的时候，你还是开始拥有自己的品牌，你是不是更喜欢你自己的品牌？
S: Even when you are working with London records, you started to have you own brands, do you feel like being an entrepreneur yourself?
他承认，在品牌建设、与那些拥有数十年消费者认知和市场经验的外国品牌相比，比亚迪还有很长一段路要走。
He acknowledges BYD has a long way to go in building its brand to compete with foreign ones with decades of consumer awareness and marketing experience.
如果他们想除了登上新闻图片之外还做些别的，他们也不用花费太多时间，金钱和精力去品牌化自己…他们的品牌是不言自明的。
If they would do more than show up for press photos, they wouldn't have to spend so much time, money and effort branding themselves... their brand would be self-evident.
我们也使用品牌联合的策略，但和一些小的竞争对手相比，我们的品牌定位和品牌竞争力完全不同。
But at the same time if you look at us compared to some of our smaller competitors, our brand position and strength are immensely different.
尝试一下盲测(或同类测试)，你可能会发现你说不出廉价品牌和贵重品牌的不同之处，你甚至可能会发现自己更喜欢便宜的那种！
Try a blind taste-test (or equivalent) - you might find that you can't tell the difference between cheap and expensive brands, and you might even find you prefer the cheaper one!
争取、培育和授权每一名员工，通过他们独特的智慧和经验理解和实践你的品牌的DNA，帮助他们懂得如何为品牌的成功作出贡献。
Enlist, equip and empower every employee to understand and live your brand's DNA through their unique talents and expertise - help them understand how they contribute to the brand's success.
中国茶叶一般按照品种和产地出售，而非品牌，而各个地区都有自己最喜爱的本地品牌。
Chinese teas are traditionally sold by type and place of origin, rather than by brand, and every region has its own local favourite.
创立一个品牌需耗费数年时间和大量资金，购买现成品牌通常比较划算。
Building a brand can take years and POTS of money; buying an established one is often cheaper.
就像耐克和其他大的品牌，笔者认为，恶劣条件下制造出的高端品牌的产品带来了反全球化的浪潮。
Just as with Nike and other big names, the mere suggestion that high-end branded products are manufactured under abusive conditions brings out the antiglobalization brigade.
通用还表示打算执行本该几年前执行的战略：将品牌减少到四个核心品牌(雪佛兰，卡迪拉克，别克和GMC)。
GM also says it now intends to slim down to just four core brands (Chevrolet, Cadillac, Buick and GMC), something it should have done ages ago.
而在通用汽车，伊万·尼克与团队共同制定了雪佛兰和其他品牌的“品牌手册”，为广告商阐明了品牌的特质与属性。
At GM, Ewanick and team have created "brand books" for Chevrolet and the others, describing for advertisers the qualities and attributes represented by the brand.
的确，新兴经济体正在培育自己的品牌，并且取得了不同程度的成功，但在品牌形象和理念方面，美国显然处于领先地位。
Indeed, emerging economies have been developing their own brands with varying successes. But the U.S. clearly leads in the world's images and ideas.
即便通过信贷可以做到，他们将必须放弃古琦品牌的钱包和光鲜亮丽的梅塞德斯品牌车。
They would have to forgo that stylish Gucci wallet and that shiny Mercedes, even though their credit would allow it.
百胜已经在国内拥有肯德基、必胜客和塔可钟品牌，但这些品牌都不同程度地面临来自竞争对手麦当劳的巨大挑战。
Yum! Brands has already set up KFC, Pizza Hut and Taco Bell outlets across China, where it faces tough competition with rival McDonald's Corp.
最终，“丰田”成为了美国最受欢迎的汽车品牌之一。据我们的分析，它已加入到国内少有的知名品牌行列——福特和雪弗莱——并且直奔顶级品牌而去。
As a result, Toyota is among the best-loved car brands in America, according to our analysis, joining a couple of domestics brands — Ford and Chevrolet — in a race to the top.
比如说，人们总是照例般地对某品牌表现出强烈的喜好，而品牌未知的情况下，他们却分不出该品牌和对手品牌的区别。
For instance, people routinely express a strong liking for a brand that they are unable to tell apart from rivals in blind tests.
这将有助于保护品牌诚信度和品牌价值，好让网站访问者回访。
This can help ensure brand integrity and values are protected, making sure website visitors return time after time.
并不是所有消费者都买得起一个奢侈品牌的包包，因此顶级品牌纷纷推出如钥匙链和太阳镜之类的饰品。
Not all consumers can afford a luxury handbag, so top-end brands offer more accessories such as key-chains and sunglasses.
与你的品牌网站和单独页面不同，在社交媒体上的品牌展示可以使得内容的效果达到最大化。
Unlike your Brand.com website or standalone page, your social media presence is a great way to push the content envelope.
与你的品牌网站和单独页面不同，在社交媒体上的品牌展示可以使得内容的效果达到最大化。
Unlike your Brand.com website or standalone page, your social media presence is a great way to push the content envelope.
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