跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。
A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.
跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。
A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.
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