直接的品牌管理不仅能保证稳定的扩张,还能平衡快速扩张与门店管理的关系。
Direct management of brands doesn't only ensure a steady rate of expansion, but also balances the relationship between rapid expansion and store management.
中国本土品牌在策略实施上,比如时间管理、个性元素、品牌关系等方面,与国际品牌还存在着相当大的差距。
There is a big gap between the brand in China and international brand about strategies, such as time management, personality element, and brand relation.
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的?
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
客户关系管理(CRM)是以客户为中心,旨在改善企业与客户关系的新型营销管理模式,品牌价值被作为客户关系管理的最高目标。
Customer relation Management (CRM) is a customer-centered marketing model designed to improve the relationship between businesses and customers with brand value as its ultimate end.
同时这也是一个实行客户关系管理和展现饭店和品牌形象的机会。
In the meantime, it is an opportunity to conduct Customer Relationship Management and to deliver hotel and brand image.
本文从医院的市场定位和品牌战略、客户关系管理等方面探讨如何打造专科医院的品牌竞争力。
This article explores special hospitals how to create and compete their own brand from hospital market condition, brand strategy and how to deal with the relationship between hospital and patient.
在财务理念下,品牌是创造价值与增值的资本要素,而创造价值与增值是财务管理的基本目标,从目标、实际操作、资本经营、风险以及财务关系层面上分析,品牌管理都应该以财务管理为导向。
Based on the financial notion, brand in this thesis is defined as value-created and value-added capital element, and the primary objective of financial management should be creating and adding values.
资源整合与建立品牌都是长期的过程,广告公司必须建立一套完善的广告客户关系管理体系才能达到目标。
Gather the resources and create a brand will both be a long process. To gain the ends, Ad. Companies should build a suit of perfect system of ACRM.
同时为客户的品牌提供相应的公共关系咨询、培训和管理,在线下安排软新闻发布、媒体监控、危机公关顾问等专业公共关系服务。
We also provide P. R. consulting, training and management for client's brands, arranging press conferences, media monitoring and crisis P. R. consulting.
在产品技术和质量趋同化的情况下,售后服务已作为用户选择购买产品品牌时的一个重要依据,同时也是影响客户满意度的重要因素,是客户关系管理的核心环节。
Under the circumstances of product technology and quality almost same, after-sales is became an important factor which affect customer satisfaction degree, meanwhile became the key link of CRM.
在产品技术和质量趋同化的情况下,售后服务已作为用户选择购买产品品牌时的一个重要依据,同时也是影响客户满意度的重要因素,是客户关系管理的核心环节。
Under the circumstances of product technology and quality almost same, after-sales is became an important factor which affect customer satisfaction degree, meanwhile became the key link of CRM.
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