有一位从事时尚品牌公关的朋友,正处于一种无法正确定位自身的尴尬境地。
Now one of my friends in the famous brand public realtion undertaking is facing the awkward circumstance of self orientation doubt.
其结果是公关行业的专业人士正在把web 2.0的资源运用到他们的品牌公关策略和计划之中,从而达到更加有针对性和有效地进行网络沟通的目的。
As a result, pr professionals are incorporating Web 2.0 resources into their brand's pr strategy and planning for more targeted and impactful Web communication.
主办国不仅是挖掘奥运会公关潜能之地――许多品牌都竭尽全力地夺取竞争优势。
The host nation is not the only body toexploit the PR potential of the games – many brands do their best to turn thecompetition to their advantage.
当测试产品时,马特奥康纳装备的创始人(和公关的人)说,他的第一次“弹出式”艺术才让他开始了打造自己的品牌,仅仅占其中的十分之一。
Matt O’Connor, the outfit’s founder (and a PR man), says his first pop-up let him launch his brand for a tenth of the normal cost, while testing product ideas.
很显然,公关带来了巨大的收益增长,但公关资本化是帮助建立品牌的关键成功因素。
Clearly the PR coverage came as a result of the tremendous viral growth, but capitalizing on that PR to help build brand was a key success factor.
沃尔·格林正努力提升公司的品牌形象,今年上半年实施了一项大型广告公关活动来提升沃尔·格林品牌的产品的声誉。
The company also is building its house brand, having launched a major advertising campaign to promote Walgreen-branded products earlier this year.
作为一种十分有效的公关手段和营销战略的工业旅游,既可提升企业的品牌形象,又可拉近与消费者的关系。
Industrial tourism, as an effective method of public relations and marketing strategy, does not only develop the industry brand image, but also strengthens the relationship with customers.
在短短几年里,金旗奖就由一个在单一领域评比公关案例的奖项,成长为中国传播奖项里面最负盛名的品牌之一。
In just a few years, Golden Flag award has grown from a collection of cases in a single area, to one of the most prestigious communications awards in China.
负责进行公司市场战略规划,制定公司的市场总体工作计划,提出市场推广、品牌、公关、活动等方面的具体方向和实施方案;
In charge of marketing strategy planning, draw up overall marketing planning; propose direction and achieving scheme of market promotion, brand, public relation and activity.
但是当你关于公关的热情,如芒果,你需要一个品牌相匹配。
But when you're as passionate about PR as Mango, you need a brand to match.
公关传播的主要作用在于树立景区品牌形象以及维系景区内外关系。
The main function of pr communication is to build brand image of travel destination and to hold together inside and outside connections of it.
通过这些分析,不仅重树了公关在品牌时代的地位,还给企业品牌塑造提供了新的视角和策略。
These analyses not only builded up the role of PR in the stage of brand, but also offered new visual Angle and strategies for brand construction.
运用公关广告,可以起到塑造组织形象、强化品牌形象、宣传组织宗旨、引导公众观念等作用。
With the use of public relations advertising, you can shape the image of the organization, strengthen brand image and organization to guide public perceptions and so on.
UCCA 将开始一个全新的系列讲座“爱品牌”,带领观众与主流广告媒体、职业公关一起解密大品牌的成功和他们不竭的灵感之源。
UCCA has initiated a series of talks with leading advertising or PR professional to decode the secrets of big brands' success and understand what makes them so inspiring.
同时,利用整合营销传播手段,深入研究营销公关如何发挥其效用来塑造奢侈品品牌形象。
At the same time, this article USES the integrated marketing communication tools, in-depth study how to use the marketing public relations function to create a luxury brand image.
最后在这些理论的指引下,本文着重从塑造性公关、生态性公关、危机公关三个层面阐述了塑造企业品牌的公关实践。
Finally, with the direction of these theories, the text analyzed the practice of pr in the brand construction from three lays of pr of construction, pr of ecological, Crisis pr.
合乐公关能够有效地帮您建立、沟通、销售和管理品牌。
At HOLO PR we can help you build, communicate, market and manage a brand that works for you.
负责公司的品牌推广和项目策划,包括组织、参与、指导营销方案的制定,公关活动的审定,以及完成公司营销推广和项目的总策划和指导相关人员完成日常营销宣传和推广工作;
Responsible for branding and project planning, including the development of marketing plan, approval of public relationship activities and guide team to complete daily marketing and promotion work;
由此,在广告、公关、活动、市场营销策划,及品牌创建等广泛领域内,我们一直致力于为中国的跨国企业和中小型企业,提供各种成功方案。
Since then, Ortus has contributed to the successful creation and implementation of advertising, branding, and marketing campaigns for MNCs and SMEs in China.
公关部将负责对媒体、报界及公众发布有关饭店、品牌和集团方面的声明和消息。
The Marketing Communications Department will release official statements and announcements on Brand, Corporate and the Hotel to the media, press and the general public.
机构涉足:企业形象、品牌战略、品牌形象、空间导示、书籍画册、活动公关、网站多媒、设计教学等多个领域!
Institutions involved: corporate image and brand strategy, brand image, space leads shows the, books catalog, public relations, event sites pre-mordant and design teaching etc!
最后,在确定了会展旅游品牌的目标受众后,选择各种宣传方式进行品牌的推广,如口碑传播、公关推广、广告传播、人员推销、服务策略。
Finally, after fixing the objective audience of the brand of MICE, it promotes the brand by various ways, like public praise, public relations, advertisements, personnel sale and service strategy.
在睿符品牌传播机构的工作经历使我积累了在汽车,公关以及相关的广告领域里的广泛的知识和经验。
I have accumulated broad knowledge in the field of Auto industry, P. R. and related advertisements industry during my staying in Revo Branding Communication.
本文首次专门针对物流行业的品牌建设中对公关传播理论使用的问题进行研究。
In this study, the problem how to use pr theory in the brand-building of the logistics industry was firstly discussed.
本文主要是以奢侈品品牌文化作为奢侈品品牌战略的切入点,从高端理解品牌,从文化的宏观视角塑造品牌,以营销公关作为核心对奢侈品品牌形象的塑造进行研究。
This article will use luxury brand culture as a strategic entry point for luxury brands, from high-end brands to understand and a macro perspective of the culture to shape brands.
同时为客户的品牌提供相应的公共关系咨询、培训和管理,在线下安排软新闻发布、媒体监控、危机公关顾问等专业公共关系服务。
We also provide P. R. consulting, training and management for client's brands, arranging press conferences, media monitoring and crisis P. R. consulting.
同时为客户的品牌提供相应的公共关系咨询、培训和管理,在线下安排软新闻发布、媒体监控、危机公关顾问等专业公共关系服务。
We also provide P. R. consulting, training and management for client's brands, arranging press conferences, media monitoring and crisis P. R. consulting.
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