品牌个性是品牌研究中的重要理论。
Brand personality is the important theory on brand research.
竖立品牌个性，增加品牌在市场中的竞争优势。
Building brand personality, increasing the competition in market.
品牌个性在达到品牌运营效益方面有着重要作用。
Brand individuality plays a great role in operating benefit.
品牌个性是任何一个成功品牌不可缺少的必要条件。
The individuality of brand is an essential condition for any successful brand.
而代言人与品牌个性匹配度低时，却对品牌有消极的影响。
When endorser and brand personality match up is low, there is a negative influence on brand attitude.
文化特征是女装品牌个性表述的基础，品牌个性则决定品牌的魅力与灵魂所在。
Culture character is the presentation basic of the brand individuality. Brand individuality can determine the fascination and spirit of brand.
根据经典品牌个性理论和模型，提出了基于品牌个性维度的品牌定位诊断方法。
According to the brand personality dimension theories and models, a brand positioning diagnosis method is established based on the brand personality dimensions.
企业的一切经营管理、产品研发、市场推广和社会服务，均应体现上述品牌个性。
All the management, product research and development, marketing and social serve should embody above brand's main characters.
在特殊情况下，品牌个性一直被从业者倡导，但在非盈利环境下没有经验实地调查。
In particular, brand personality has been advocated by practitioners but has not empirically investigated in the nonprofit context.
同时，由于消费者形态日益个性化，人们购物时，也越来越关注商品背后的品牌个性。
At the same time, there are increasingly personalized consumers. When people go shopping, they are increasingly concerned about the brand personality behind the product.
时尚导向型和物质主义型的消费者比较关注品牌个性维度中的“酷”、“雅”、“勇”；
The consumers with stylish and material life style will pay more attention to the brand personality dimensions of cool, elegance and braveness.
这种变化一方面围绕着各式各样的品牌战，通过广告树立品牌个性，以及上移品牌位阶；
The advertizers try to build up the character of the brand and move the position of the brand to the higher place with the help of the ads.
标志K字体的变形设计具有品牌个性特色，又有标志的识别性，色彩搭配和谐统一简约大方。
K fonts signs of a brand personality shaped design characteristics, and the identification of signs, colors mix harmony and unity became generous.
品牌元素的综合运用与整合，是打造强势品牌，凸显品牌个性，彰示品牌灵魂的关键与核心。
That comprehensive using and integrating the elements of brand, is the key point and core, to build the strong brand, show the brand characters, even to unfold the brand soul.
通过开展市场调研活动，组织研讨会，区域会议，建立、维护和传播医药品牌，树立品牌个性。
Develop market research activities, organize sessions and regional meetings to establish, maintain and spread medicine brand and set up the brand character.
本文采用文献研究、模型构建、个案分析等研究方法，尝试构建有本土特色的品牌个性维度模型。
The paper trys to build the brand personality dimensional model of domestic features, based on literature study, model building, case analysis and other methods.
本文认为从品牌个性完整一致的角度来看，品牌延伸是一个整体行为，需要全局性的分析与把握。
In view of the brands individual character, the article point out that the brand extension is an integrated process that need to be analyzed overall.
近几十年众多学者通过品牌概念研究、维度研究、应用研究等不断丰富和扩展了品牌个性理论研究。
Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.
在此基础上，提出了当代包装设计的品牌塑造方法，即包装设计要突出包装美感、品牌个性与品牌本质。
On this basis, it proposed the brand building methods of contemporary packaging design packaging design which were to highlight the beauty packaging, brand personality and essence of brand.
随着产品同质化日益严重，消费者会更加注重品牌个性，因为品牌个性最终将体现消费者（人）的个性。
In the view of consubstantiality tendency of liquor products, the customers will attach importance to brand personality even more, as brand personality will embody customers' personality ultimately.
本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
高质量的工程，至诚至善的服务，其意义不仅是为了造就品牌个性，形成核心竞争优势，关键是满足用户的要求。
High quality, perfect services, not just to accomplish separate brand and form competitive advantage, the key is to meet the client's requirement.
围绕品牌个性，引入中外成功品牌个性塑造的实例，对塑造品牌个性的意义以及如何突出品牌个性、开发品牌个性问题进行了论证。
Focusing on the brand characteristic, with the examples of successful brand characteristic making, the article has a discussion on the significance of building and developing brand characteristic.
但即使给出指引，例如通过品牌价值或品牌个性等名词的伪装下，这个描述也仅是对于该组织的描述-而非顾客或用户的情感化回馈。
Where that direction is given, such as through the guise of brand values or personality, the description is of the organization - not the emotional response of the customer or user.
但即使给出指引，例如通过品牌价值或品牌个性等名词的伪装下，这个描述也仅是对于该组织的描述-而非顾客或用户的情感化回馈。
Where that direction is given, such as through the guise of brand values or personality, the description is of the organization - not the emotional response of the customer or user.
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