指明品牌依恋理论未来主要研究方向。
Future researches about brand attachment are also presented.
品牌依恋不仅可以更好地预知较高层次的消费者行为反应，而且是强势品牌资产的重要来源。
Brand attachment can not only effectively predict the higher level of consumer behaviors but also constitute one of the critical sources of brand equity.
本文采用文献分析、访谈、问卷调查等研究方法，首次实证探讨消费者品牌依恋的内容结构及相关问题。
On the basis of literature review, interview and questionnaire survey, this dissertation takes the initiative to probe into the content structure of consumers' brand attachment and its related issues.
通过对心理学和营销学领域大量相关文献的系统梳理，提出品牌依恋建立于依恋理论、品牌关系理论和自我一致性理论基础之上；
This paper includes a review of literatures of psychology and marketing, points out attachment theory, brand relationship and self-congruence theory as theoretical basements of brand attachment.
这些产品能为顾客提供快乐感受或者象征价值，也就是说顾客对品牌本身有一种情感依恋，像是宗教信仰的某些感情。
These products provide either hedonistic or symbolic value to the customer, meaning they just feel good or create an emotional attachment to the brand itself, something he likens to religion for many.
这些产品能为顾客提供快乐感受或者象征价值，也就是说顾客对品牌本身有一种情感依恋，像是宗教信仰的某些感情。
These products provide either hedonistic or symbolic value to the customer, meaning they just feel good or create an emotional attachment to the brand itself, something he likens to religion for many.
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