客户关系管理(CRM)是以客户为中心，旨在改善企业与客户关系的新型营销管理模式，品牌价值被作为客户关系管理的最高目标。
Customer relation Management (CRM) is a customer-centered marketing model designed to improve the relationship between businesses and customers with brand value as its ultimate end.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
为信守这一承诺，企业需要依靠完善的风险管理及供应链管理机制打造产品安全体系来保持和提高品牌价值。
To keep this commitment, companies need to rely on sound risk management and supply chain management system to create product safety system to maintain and enhance brand value.
在品牌竞争时代，如何塑造良好的企业品牌形象，创造并增加品牌价值，是企业经营管理活动中的焦点。
In the competition era of the brand, the focus of enterprises' operational and managerial activities is to decide how to mould the good enterprise brand image, create and increase the value of brands.
在经济科学领域，有关品牌价值的来源、评估与管理的研究己成为涉及经济学、市场营销学、会计学、管理学等多学科交叉的前沿性课题。
The origination of brand value, brand valuation and brand management have developed into a cross-disciplinary field related with economics, marketing, accounting and management, etc.
研究品牌营造的动力，品牌管理的方法，品牌价值的延伸是房地产企业在经营和管理中非常重要的环节。
It is very important in operation and management of real estate business that Research on the power of brand construction, brand management approach and the brand value extension.
通过管理营销组合来放大差异化的价值。品牌价值感知度是品牌在各自类目中相对力量的经济衡量指标。
Managing the marketing mix to maximise differentiated value. The brand value perception (utility) is an econometric measure of the relative strength of the brand in its category.
基于中国重汽集团品牌价值定位不准确、架构层级不规范，尚未建立起国际化品牌规划体系等管理现状。
Based on the management status of Sinotruk that the group brand value positions inaccurate, frame layers are not normalized and the international brand planning system is not built.
通过设计管理与品牌战略之间的价值分析，探讨设计管理对提升品牌价值的作用。
Through the analysis of design management and brand value, We talked about what design management can do in promoting the brand value.
正是基于这种多方博弈态势，笔者提出了区域品牌管理的概念，包括区域品牌价值评估、区域营销、区域品牌危机管理等重要内容。
As is based on this multi-game situation, the writer put forward the concept of regional brand management, which is mainly composed of brand value assessment, regional marketing and crisis management.
正是基于这种多方博弈态势，笔者提出了区域品牌管理的概念，包括区域品牌价值评估、区域营销、区域品牌危机管理等重要内容。
As is based on this multi-game situation, the writer put forward the concept of regional brand management, which is mainly composed of brand value assessment, regional marketing and crisis management.
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