Millward Brown Optimor的研究显示,具有强大品牌价值的公司和产品能明显获得较高的回报,无论是在牛市还是在最近的市场低迷时期。
The Millward Brown study showed that products and companies with strong brand value enjoyed markedly stronger returns in good times and also during the recent market downturn.
笔者的研究结果与许多学术研究都说明了一个问题,价格促销很可能带来品牌价值的流失,而很少能够在长期中获利。
My findings are consistent with abundant academic research showing that price promotions erode brand value and have few, if any, beneficial long-term impacts for businesses.
品牌化也是我们的核心方法,我们深入研究品牌价值以及消费者导向的品牌价值。
Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
该研究认为,品牌定位、品牌识别与品牌权威都对品牌价值具有影响,而三者的影响程度分别是39%,36%和24%。
The research considers that the impact degree of the brand positioning, the brand identifying and the brand authority on the brand value are 39%, 36%, and 24%.
二是基于对比研究目的进行的品牌价值评估,其结果仅供社会研究参考之用。
The other is based on the comparison of study purpose and the result is used for reference of social study.
研究品牌营造的动力,品牌管理的方法,品牌价值的延伸是房地产企业在经营和管理中非常重要的环节。
It is very important in operation and management of real estate business that Research on the power of brand construction, brand management approach and the brand value extension.
特别的,看下品牌价值以及这些价值如何渗透到品牌活动之中、可能的话,研究下你所选择的品牌在企业社会责任中如何为自己定位。
In particular, look at the brand's values and how these values filter through to the brand's activities. Where possible, research how your chosen brand is positioning itself in terms of CSR.
在经济科学领域,有关品牌价值的来源、评估与管理的研究己成为涉及经济学、市场营销学、会计学、管理学等多学科交叉的前沿性课题。
The origination of brand value, brand valuation and brand management have developed into a cross-disciplinary field related with economics, marketing, accounting and management, etc.
因此关于品牌价值的理论及其评价方法的研究,也逐渐成为学术和企业界研究的热点之一。
Hence, the study of theories of brand value and its measurement methods have become one of the hot topics for both academia and companies.
品牌金融的一份研究显示,曼彻斯特联队的品牌价值因为这个令人失望的赛季而被破坏。
The value of the Manchester United brand has been damaged by a disappointing season according to a study by consultancy Brand Finance.
本文以利奇的语义理论为基础 ,比较分析了英汉品牌名称的命名理据 ,从语言的角度去研究得体的品牌名称对完善品牌形象 ,提高品牌价值的重要意义。
This essay tries to approach the relationship between appropriate brand names and semantic theories in view of Leechs meaning types by the comparison of English and Chinese brand names.
本文以利奇的语义理论为基础 ,比较分析了英汉品牌名称的命名理据 ,从语言的角度去研究得体的品牌名称对完善品牌形象 ,提高品牌价值的重要意义。
This essay tries to approach the relationship between appropriate brand names and semantic theories in view of Leechs meaning types by the comparison of English and Chinese brand names.
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