根据经典品牌个性理论和模型，提出了基于品牌个性维度的品牌定位诊断方法。
According to the brand personality dimension theories and models, a brand positioning diagnosis method is established based on the brand personality dimensions.
时尚导向型和物质主义型的消费者比较关注品牌个性维度中的“酷”、“雅”、“勇”；
The consumers with stylish and material life style will pay more attention to the brand personality dimensions of cool, elegance and braveness.
本文采用文献研究、模型构建、个案分析等研究方法，尝试构建有本土特色的品牌个性维度模型。
The paper trys to build the brand personality dimensional model of domestic features, based on literature study, model building, case analysis and other methods.
本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
近几十年众多学者通过品牌概念研究、维度研究、应用研究等不断丰富和扩展了品牌个性理论研究。
Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.
近几十年众多学者通过品牌概念研究、维度研究、应用研究等不断丰富和扩展了品牌个性理论研究。
Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.
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