本文运用心理学理论分析了名人电视广告的优越性,实现中存在的问题以及创意和制作名人电视广告应采取的策略。
In the light of psychological theories the present paper analyses the merits and demerits of celebrity TV commercials and the strategies to be adopted in their conception and production.
此外,过度夸大产品功效及虚假的电视广告遭到投诉,其中有些广告甚至是名人代言。
Moreover, instances of extreme hyperbole and fraud in television advertisements have been uncovered, some involving high-profile celebrities who have acted as the product's spokespersons.
配音在美国是一个非常庞大的行业,包括电视广告到生日祝福录音等领域。现在英国和爱尔兰名人的口音尤其受欢迎。
Voiceovers are big business in America covering everything from TV ads to recorded birthday greetings and at the moment famous British - and Irish - voices are particularly popular.
另一方面,一个展示“Julie”,减了142磅,的电视广告作为两分钟插播广告并不成功,尽管该广告像30分钟的名人导购那么出色。
On the other hand, a TV AD showing "Julie," who lost 142 pounds, didn't work as a 2-minute spot even though it did quite well as a 30-minute infomercial.
另一方面,一个展示“Julie”,减了142磅,的电视广告作为两分钟插播广告并不成功,尽管该广告像30分钟的名人导购那么出色。
On the other hand, a TV AD showing "Julie," who lost 142 pounds, didn't work as a 2-minute spot even though it did quite well as a 30-minute infomercial.
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