台湾宏达电子(HTC)计划在第三季度发布8款新智能手机，意在应对竞争加剧的局面，保持增长势头。
HTC plans to release eight new smartphones in the third quarter, as the company looks to continue its momentum against increased competition.
如果说三星的广告起码帮它在人气上缩小了与苹果的差距，那么台湾宏达电的境况彰显了中小厂商在高端市场竞争时面临的种种挑战。
If Samsung's advertising has at least helped it narrow the popularity gap with Apple, Taiwan's HTC shows the challenges facing smaller producers seeking to compete at the market's high end.
如果说三星的广告起码帮它在人气上缩小了与苹果的差距，那么台湾宏达电的境况彰显了中小厂商在高端市场竞争时面临的种种挑战。
If Samsung's advertising has at least helped it narrow the popularity gap with Apple, Taiwan's HTC shows the challenges facing smaller producers seeking to compete at the market's high end.
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