该章简要介绍了现有翻译理论和翻译原理，并列举出四种翻译方法：音译、直译、意译和变通译法。
It is followed up by a list of four approaches for translating advertisements, i. e. transliteration, free translation, literal translation and adapted translation.
该章简要介绍了现有翻译理论和翻译原理，并列举出四种翻译方法：音译、直译、意译和变通译法。
It is followed up by a list of four approaches for translating advertisements, i. e. transliteration, free translation, literal translation and adapted translation.
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