文章着重分析角色虚拟、心理期待导致的受众认知偏差对传播效果的影响。
There are two major points:one is the role fictitious, the other is the psychological expectation.
从符号学的角度分析传播过程，说明受众在接受新闻信息时产生一定的认知偏差是必然的。
Analysis on the process of communication: This unit indicates that false cognition of audience is inevitable while receiving information.
我们的受众如何认知或评定我们的品牌？
基于品牌认知的心理学理论基础，本文以世博会德国国家馆为对象进行受众体验设计与国家形象传播的综合研究。
Based on the psychological basis of brand recognition, this essay made a comprehensive research of audience experience design and nation image dissemination focus on Germany Pavilion on Expo site.
受众对媒介的接受方式、认知能力、动机和态度，无不受到媒介环境的制约和影响。
The acceptance mode, cognition capability, motivation and attitude of the audience to the media are restricted and influenced by the medium environment.
未来的文字需要以更丰富的形式适应各种新的传播媒介，为受众提供更加多元化的认知体验。
The future of Chinese characters need enrich the form to adapt to new media, for the audience to provide more diversified experience.
受众对电影音乐的审美认知经过了感知层面、认知迁移层面、理性批判层面三个阶段。
There are three stages for the audience aesthetic cognition of movie music: apperceive, cognition transfer, and rational criticize.
商业广告成功与否，关键是看能否抓住广告受众的认知心理。
The audience's cognition is a key element for the success of an advertisement.
大众媒介是一种无处不在的健康传播渠道，媒介对某个疾病的建构很大程度上决定着受众对疾病或患者的认知和态度。
Mass media is a pervasive health communication channel. The representation of a disease by media largely determines the recognition and attitude towards the disease or patients.
这是影响认知层面的宣传，着重于受众“想什么”，更重要的是影响受众“怎么想”，即影响态度层面的宣传。
This was the propaganda at cognition, emphasizing on "what to think". Whereas, it was more important to influence "how to think", that was the propaganda at attitude.
作为受众，避免认知失调的有效方法，就是通过选择性接触、选择性认识和选择性记忆来回避、抵制那些与自己原有意见相抵触的讯息。
As the audience, the effective way of this is to avoid and reject the information not consistent with their own opinions through selective acceptance, selective cognition and selective memory.
在认知过程中，感性与理性是人类认知活动和思维的两个方面，影响着受众在面对产品、消费产品和使用产品的时候的种种反应。
The relation between the product and the accepter can be called the cognition. The sensitivity and the logic are the two factors in the cognition activity and the thinking activity.
收集告白和传统媒体告白一样，也是一个信息传布地过程，受众接触收集告白同样也会发生认知、感情、立场、行为等心理效应。
The online advertisement being the same as traditional one is an information dissemination process, thus will also bring the audience mental effects such as cognition, motion, attitude and act.
新闻是对新近发生的事实的报道，受众获取新闻是一种对社会的认知活动。
The purpose of news reporting is to inform people of what has happened lately in the world.
新闻是对新近发生的事实的报道，受众获取新闻是一种对社会的认知活动。
The purpose of news reporting is to inform people of what has happened lately in the world.
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