首先，分析了媒介议程对公众议程的影响。然后，从传播效果的层次、受众媒介接触时间属性以及信息传播过程的把关行为，详细分析了议程设置理论的特点。
Then, it analyses the characters of the Agenda setting, from the level of the communication effects, the timely character of the public contacting the media and the gate keeping of the media.
本文试图从博弈论与信息经济学的理论出发，在传播学受众理论的基础上，分析广告商与广告受众之间的博弈行为。
On the basis of the attention economics, the Game theory and the information economics, this paper attempts to analyze the Game between the advertisers and the audience.
他是将学术分析、政策研究和行为参与结合为一体的典范。其代表性的理论观点有“受众商品论”、“依附理论”等；
He successfully combines the academic analysis and political study with practice, and thus presents such theories as "dependency theory" and "audience commodity" etc.
他是将学术分析、政策研究和行为参与结合为一体的典范。其代表性的理论观点有“受众商品论”、“依附理论”等；
He successfully combines the academic analysis and political study with practice, and thus presents such theories as "dependency theory" and "audience commodity" etc.
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