第二部分是作受众研究。
对于中国传播学而言，受众研究的领域无疑是成果卓越的。
Audience research has gotten outstanding achievement in the communication research filed in China.
第二部分阐释了受众研究领域的两大传统：质化研究和量化研究。
Part II interprets two traditions of the field of audience research: the qualitative and quantitative researches.
不久，随着的显现决策价值和市场价值，实证研究成为受众研究的主流。
Not long afterwards, as the present of decision - making value and market value, practical research became the mainstream.
不过，今天的受众研究似乎没有延续其辉煌，就整体而言，欠缺新的理论突破。
However, today 's audience research does not seem to continue such achievement, but lack in breakthroughs of new theory on the whole.
他的民族志电视观众研究是受众研究范式的转型之作，也是媒介文化研究的经典。
His ethnographic television audience studies are the transitional work of television audience study and also the classic ones in medium cultural studies.
受众研究尤其是受众细分化研究是电视节目设立的依据，也是电视专业频道赖以生存的支点。
It studies to be basis that TV programmes set up many research many sectionalization, it is the fulcrum that the professional channel of the TV depends on for existence too.
在同一篇论文中，研究者们展示了一个面向更广受众的Sikuli应用。
In the same paper, the researchers also presented a Sikuli application aimed at a broader audience.
它是对新闻传播的受众进行研究时所经常采用的方法。
It is the common study method employed in the audience study of news communication.
网络受众已成为传播学研究的重要概念。
The network audience has become an important concept in mass communication studies.
监督受众的研究和确保顺应国家和组织的需求。
Oversee human subjects' research and ensure compliance with federal and organizational requirements.
从语言的角度对新闻进行批评研究主要针对在新闻报道的过程中新闻语言对受众所产生的积极或消极的影响。
The critical study of news within the category of linguistics mainly focuses on the active or negative effect which journalistic language brings to the audience during the process of news report.
本研究通过实证调查，分析农村受众的媒介接触行为，以及大众传播媒介在农村的传播效应。
This paper talks about how the audience in the countryside receives the information from the media, with a discussion of the mass media effects.
基于品牌认知的心理学理论基础，本文以世博会德国国家馆为对象进行受众体验设计与国家形象传播的综合研究。
Based on the psychological basis of brand recognition, this essay made a comprehensive research of audience experience design and nation image dissemination focus on Germany Pavilion on Expo site.
本文试图借鉴西方修辞学理论结合PAC理论，探讨受众分析与跨文化有效交际的问题，以拓展跨文化交际研究的范围。
The paper tries to combine western rhetoric theory and PAC theory to explore audience analysis and effective cross-cultural communication thus to enlarge the scope of cross-cultural research.
最后，本文对主观视点与受众读解电影之间的关系进行了研究。
The interaction between the use of subjective point of view and the audience is studied in the final part.
本文研究的主要问题是：在文化与商业困境中的电视如何进行品牌建构，这种品牌建构如何处理与受众的微妙关系?。
The main issue studied in the essay is that, in the corner of culture and commerce how to go along with the trademark construction and how to deal with the subtle relation with the audience.
受众，是传播研究中最基础的概念之一。
It is well recognized that audience is one of the most fundamental concepts in the communication studies.
二是对《嘉陵江日报》进行文本的研究，从传者、内容和受众三个方面，来对报纸进行定性研究。
Then, studying Jialingjiang Daily in the text itself, from the transmission, content and audience to conduct qualitative research on the newspaper.
第三部分，主要对体育赛事直播节目的受众进行构成分析及收视心理研究，研究观众因素对节目收视率的影响。
The third part, live broadcasts of sports events for composition analysis and audience ratings of psychological research, research audience. factors on the impact of program ratings.
研究受众心理特点对提高新闻传播质量很有益处。
Researching on mentality characteristic of the media-acceptors is important to improving quality of news spread.
广告广告本文着眼于我国时尚类杂志化妆品广告对受众品牌态度的影响策略研究。
This dissertation is seen from the Angle to the study on influential tactics towards their audience of cosmetic advertisements in Chinese fashion magazines.
运用实证研究法分析了男正装平面广告中模特差异对受众品牌印象的影响。
The impact of models difference in men's suit print advertisements on the audience's brands impression was studied in the paper through experimental study.
在传播研究中，人们的受众观念经历了多种视野的变迁，受众曾先后被视作靶子、社会类别、消费者、商品及解码者等等。
The history of communication theory and research witnesses changing perspectives on audience: audience as target, social category, consumer, commodity, decoder, etc.
在传播研究中，人们的受众观念经历了多种视野的变迁，受众曾先后被视作靶子、社会类别、消费者、商品及解码者等等。
The history of communication theory and research witnesses changing perspectives on audience: audience as target, social category, consumer, commodity, decoder, etc.
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