我们认为最有效的广告是允许消费者去参与品牌。
We think the most effective advertising allow consumers to participate in a brand.
郑州哈泊酒店是勃朗精品酒店设计团队首次参与品牌连锁酒店产品研发，是一次从无到有、碰撞孕育的过程。
Zhengzhou ha Park hotel is the first time in the Blanc the Inn Boutique design team to participate in brand chain hotel product development, is a process from scratch, the impact of the birth.
最后，本文以上述研究为基础，从现实意义出发对品牌主体、品牌传播媒介和受众参与品牌传播提出了相关的建议。
And, it was found prevalent in the reality of brand communication. In the end, the author gave his advices to the brand owner, the media, the audience, on the basis of his research.
参与的八家公司被要求分析同一场关于牙膏品牌的广告活动，却得到了大为不同的结论。
The eight companies that did participate, which were asked to analyse a campaign for a toothpaste brand, came up with widely varying conclusions.
2010年最成功的品牌一定参与了社会媒体营销。
The most successful brands in 2010 will be involved in social initiatives.
积极参与社会媒体不仅可以帮助酒店提升品牌声誉，还可以帮助你的酒店获得更多链接，并在通用搜索结果中获得较大份额。
Active participation in social media not only helps in building brand reputation, but helps in gaining links and the lion share of universal search results.
宝洁参与奥运后合作伙伴的大多数知名品牌包括帮宝适、汰渍、碧浪护舒宝、佳洁士、潘婷和玉兰油。
Some of P&G's most iconic brands participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay.
网站包括一个权威的虚拟酒店参观行程、每个地点的地图和城市指南，并通过一系列原创的品牌游戏提高用户的参与度，将雅乐轩的体验融入生活当中。
The site includes a guided insider's tour of the hotel, maps and city guides for each location and engages visitors through a series of original, branded games that bring the Aloft experience to life.
以有意识的表现方式建立和维护你的品牌，有三个关键特征是不可或缺的：一致性、独特性和参与。
To show up in a conscious way that builds and sustains your brand, three key attributes must be in place: Consistency, Distinctiveness, and Engaging.
不再仅仅做商品，开始创建你品牌所代表的意义，并且首先是你最有价值的资产，你的员工的参与。
Stop being a commodity and start creating meaning behind what your brand stands for, and engage, first and foremost, your most valuable assets - your employees!
产能不达、预估不足是很多品牌在参与重大活动的一大弊病，这也是造成竞标热、生产冷的原因所在。
When attending grand activities, many brands have a big problem on manufacturing capability and estimation, which is the reason causing more bidding, less manufacturing.
利用手机，市场营销人员可以为消费者提供一种品牌参与方式，或者是引起他们的注意，或是反馈他们的想法和谈论。
"Through mobile, marketers can provide consumers with a way of immediately engaging with the brand, whether prompted by an advert, or a thought or conversation they've just had," states the report.
这些电影制作公司也雇本身已成为品牌的那些演员和导演参与制作。
The studios also employ actors and directors who are brands in their own right.
如何使你的客户参与到品牌建设中来？
但雄心勃勃的私营企业正在收购外国品牌，希望加快参与国际竞争的步伐。
On the other hand, a trend has began several years before-in hope of catching up with international competition, the ambitious private-run businesses are busy purchasing overseas brands.
“NBA在塑造品牌方面有着明显的进步并且增长着参与这个项目的人数，”Indiana大学体育管理博士班主管Paul Pederson说。
"The NBA is definitely making progress in building its brand and increasing the popularity of the sport, " said Paul Pederson, director of the sport management doctoral program at Indiana University.
“NBA在塑造品牌方面有着明显的进步并且增长着参与这个项目的人数，”Indiana大学体育管理博士班主管Paul Pederson说。
"The NBA is definitely making progress in building its brand and increasing the popularity of the sport," said Paul Pederson, director of the sport management doctoral program at Indiana University.
我觉得这种方法跟我们正在努力做的其它地方(比如我们的Dewmocracy方案)有相似之处，我们希望消费者能参与到我们的品牌中来，我们和他们共同创造而不是向他们呼喊。
I feel this approach parallels what we are trying to do elsewhere (like on our Dewmocracy program) where we want to involve consumers in our brands and co-create with them, not shout at them.
McCarthy说，“新兴市场国家参与收购海外品牌的很大的动因在于提升市场认可度。”
“One big incentive for emerging markets to acquire overseas brands is to gain credibility, ” McCarthy said.
电视真人秀会影响参与者的行为方式，我们的个人品牌形象将成为我们的公共身份身份，进而成为我们的个人身份。
Our personal brand image will become our public identity and therefore our identity.
所以不只是一个是否可用的问题，而是如何让用户更简单的理解、参与其中并与品牌展开对话的问题。
So not so much whether something is usable or not, but how easy it is to understand, engage and have a dialogue with a brand.
下一步是让主要的参与者坐在一起，制造商、零售商、品牌，并同意这种标识应当适合我们所有人。
The next step is to have the major players sit together, manufacturers, retailers, brands, and say 'This type of label should be appropriate for all of us.
这是一种品牌战术。。如果女性不参与其中，那么出色的女性就会失去某些机会，这些机会理所当然被博客使用者获得了。
This is a type of branding … If women are not participating in this sector, then excellent women are losing certain opportunities that the blogger class takes for granted.
为了对抗这一问题，一些企业试图让消费者参与到自己的品牌建设中来。
To combat this problem, some firms try to involve consumers in developing their brands.
我曾经参加过一个伏特加品酒大赛，赛上要求参与者辨别出顶级伏特加与普通品牌。
I once took part in a vodka tasting contest, in which participants tried to tell an expensive brand from a cheap one.
研究员在一项研究中对47名参与者的脑部活动进行了测评，这些参与者的头部两侧分别绑有一部三星品牌手机。
In the study, researchers measured the brain activity of 47 participants who had pairs of Samsung cell phones strapped to their heads, one on each side.
研究员在一项研究中对47名参与者的脑部活动进行了测评，这些参与者的头部两侧分别绑有一部三星品牌手机。
In the study, researchers measured the brain activity of 47 participants who had pairs of Samsung cell phones strapped to their heads, one on each side.
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