危机在加剧，这就使得规模的扩大化需要更多的经理进入到招募，营销和管理里面去了，在这些地方他们的才能不会加强。
Worse still, the process of building a big group may draw the original managers into areas like recruitment, marketing and administration, where their skills might not be as polished.
次贷危机及其后续影响已经传遍全球，无论是大企业还是营销资源较少的小组织都难逃一劫。
The credit crunch and its reverberations are being widely felt, nowhere more so than in smaller organizations that have fewer marketing resources than the big boys.
广告时代的“危机公关专家”RobbieVorhaus对此作了点评称：“显然肯德基没有意识到，免费食品加上奥普拉效应带来的会是一场营销海啸。”
Advertising Age called in a "crisis expert" to assess the situation. "The combination of free food and Oprah is a tsunami, " said Robbie Vorhaus.
本文旨在分析营销危机原因的基础上，提出防范危机和处理危机的营销策略。
This article, based on the analysis of causes of marketing crisis, has put forward marketing strategies which are considered effective in preventing and resolving marketing crisis.
在当前金融危机的大背景下，许多汽车品牌4s店开始实施服务营销战略。
In the current environment of financial crisis, many auto brand 4s stores start to implement services marketing strategy.
营销危机一旦发生，除了给企业造成价值损失外，对企业品牌、信誉等无形资产的影响更为严重。
Once happening, the marketing Crisis would make more notable impact on brands and prestige of enterprises besides the lose of value.
企业必须在营销危机发生前和发生后加强与公众的沟通和联系，才有可能对其进行预防或实施有效管理。
Therefore, enterprises should enhance communication with general public both before and after marketing crisis, in order to take precautions and manage.
企业不仅要面临各种激烈的营销竞争，还要预防和应付各种突如其来的营销危机。
The enterprise have to not only be faced with various kinds of fierce marketing competitions but also prevent and deal with all kinds of marketing crises.
目前，在我国企业经营活动中，营销信用的缺失已成为一种较为严重的危机。
Nowadays, in the working activities of corporations in our country, the loss of marketing credit has already become a kind of serious social harm.
正是基于这种多方博弈态势，笔者提出了区域品牌管理的概念，包括区域品牌价值评估、区域营销、区域品牌危机管理等重要内容。
As is based on this multi-game situation, the writer put forward the concept of regional brand management, which is mainly composed of brand value assessment, regional marketing and crisis management.
无论是大企业还是小企业，都会不可避免地遭受产品危机、信誉危机、资金危机、营销危机等。
Not only the big enterprises but also the small enterprises will inevitably meet with the production crisis, reputation crisis, financial crisis and marketing crisis.
新媒体，带来的不仅仅是营销的机会，也是滞后者的危机，面对明天，大家准备好了吗？
The prevalence of New Media not only brings opportunities for wine sales but also challenges. Are you ready?
在我国企业经营活动中，信用危机已成为一种严重公害。其中，营销信用的缺失是一种最为严重的危机。
Credit crisis in the working activities of corporation in our country has already become a kind of serious social harm, esp. the loss of marketing credit.
同时因为企业作为微观经济运行的主体，如果产品安全危机处理不当，在海外营销中会带来巨大经济损失，给企业声誉和品牌造成更为巨大损失，甚至灭顶之灾。
If the safety crisis can't be overcome properly, it will cause huge lost. Because the oversea consumer has more safety sense compare with the domestic end user.
因此要实现对营销风险的防范，减少危机事件对企业的危害，就必须构建营销安全预警管理系统。
Therefore, for guarding against the marketing risks and reducing crisis events harmful to enterprises it is necessary to build up the pre-warning management system for safety marketing.
根据分析，我国乳品行业出现危机的主要原因在于营销战略同质化程度高以及产品相似性高。
According to the analysis of China's dairy industry crisis is the main reason for the same marketing strategy with a high degree of similarity of products, as well as high.
根据分析，我国乳品行业出现危机的主要原因在于营销战略同质化程度高以及产品相似性高。
According to the analysis of China's dairy industry crisis is the main reason for the same marketing strategy with a high degree of similarity of products, as well as high.
应用推荐