本文主要探讨区域旅游形象分析与建立的技术程序。
A new framework for analysis of regional tourism destination image was set up by the authors in the paper.
区域旅游形象策划的RIS框架构建的前期工作对规划区域进行静态和动态分析；
Regional tourism identity forging in the RIS framework consists of these stages: static and dynamic analyses of the region;
城市区域旅游形象是人们对某一特定城市各种信息在头脑中反映后而形成的综合认知印象。
City regional tourism image is the comprehensive reflection and acknowledge of the special city made in people's mind.
对企业的CI理论进行了系统的分析和阐述，并将企业的CI理论导入到区域旅游形象设计中进行研究。
Has carried on the system analysis and research on the enterprise's CI theory. And the guide the enterprise's CI_theory to the region traveling image design and carries on the research.
区域旅游形象策划在新时期日益受到各方重视，有关旅游地形象策划的研究，在国内还是一项崭新的工作。
Tourism destination identity system has been paid more and more attention. However, it is a new start study on TDIS in China.
影响西安旅游形象的主要空间因素是道路、地标、区域；
The main spatial factors influencing the tourism image in Xi'an are roads, landmarks and regions.
区域标志性形象具有区域指示性、隐喻性与承传性、旅游引力性等多方面的功能与价值。
The district symbolic image has various functions and values such as district indication, metaphor and inheritance, tourist attraction, and so on.
近20年的时间里，区域旅游业开发经历了资源导向、市场导向、产品导向、形象导向等4个阶段。
For near 20 years, the development of region tourism industry has gone through 4 stages such as resources direction, market direction, product direction and image direction.
随着区域旅游竞争进入形象竞争阶段，旅游形象定位已经成为旅游竞争的关键环节。
The positioning of tourism image has been the key in tourism competition since the regional tourism competition became a competition of tourism images.
形象导向型旅游地开发代表着当今区域旅游开发的发展趋势。
The Image Oriented tourism exploitation Strategy (IOTES) is an important trend for the regional tourism development and exploitation.
旅游形象的完善是对区域旅游的提升，也是对区域旅游品牌的进一步塑造。
Perfecting the old image is to promote the regional tour. At the same time it will mold the brand of regional tour.
利用品牌形象塑造流程结合问卷调查结果，笔者探讨了塑造新疆边境旅游购物区域品牌形象的途径。
Using the brand image-building process and the survey results, the author studied of the regional image-building channels.
利用品牌形象塑造流程结合问卷调查结果，笔者探讨了塑造新疆边境旅游购物区域品牌形象的途径。
Using the brand image-building process and the survey results, the author studied of the regional image-building channels.
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