近20年的时间里,区域旅游业开发经历了资源导向、市场导向、产品导向、形象导向等4个阶段。
For near 20 years, the development of region tourism industry has gone through 4 stages such as resources direction, market direction, product direction and image direction.
旅游市场开拓策略有:做好客源市场分析、运用好促销策略、参与区域合作等。
There are market development tactics of the travel: analyze the source market, make use of promotion strategies, and participate in the regional cooperation.
旅游客源市场研究是旅游学科研究的重点对象,是区域旅游开发研究的重要环节之一。
A study on Tourists market is the key item about tourism, and is one of the fore steps in planning the regional tourism development.
旅游市场的变化可作为触发因子推动区域旅游业内部结构处于动态变化之中。
With the impulse of tourist market, the internal structure of regional tourism was being changed.
由此提出从区域经济、区域文化的视野用实证方法来深入研究假日旅游市场的开发问题。
Therefore, the author suggests that the research on holiday tourism market should be made from the viewpoint of regional economy and regional culture.
由此提出从区域经济、区域文化的视野用实证方法来深入研究假日旅游市场的开发问题。
Therefore, the author suggests that the research on holiday tourism market should be made from the viewpoint of regional economy and regional culture.
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