依据RIS框架理念，北京的旅游形象应该从横向、纵向两个维度进行策划，北京旅游形象总体可以定位为“文化之都”、“动感之都”。
The paper, according to RIS framework, plots Beijing tourism image from horizontal and vertical direction, and suggests that Beijing tourism image be orientated "culture capital" and "mobile capital".
常德，从“文物之邦，千年古城”的温润厚重中走来，向着“时尚动感”的现代之都进发。
Changde, is getting out from its deeply known impression of being "a kingdom of historical relics and a thousand-year-old ancient city" and marching toward a modern city of "fashion and dynamic".
常德，从“文物之邦，千年古城”的温润厚重中走来，向着“时尚动感”的现代之都进发。
Changde, is getting out from its deeply known impression of being "a kingdom of historical relics and a thousand-year-old ancient city" and marching toward a modern city of "fashion and dynamic".
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