大众的口碑,是你熟知副品牌的重要管道吗?。
Do you agree that word-of-mouth communication from public plays an important channel for knowing sub-brands?
你认为母品牌的名气,会影响到副品牌的销售量?。
Do you agree that parent brands' reputation would influence the sale of sub-brands?
在“维多利亚的秘密”旗下,既有副品牌,也有一些收藏品。
Within the Victoria's Secret brand, there are sub-brands or collections.
当你定期购买某项母品牌时,你会延伸这种忠诚度至它的副品牌吗?
If you repeat purchasing a particular parent brand, will it extend your loyalty to its sub-brands?
副品牌策略作为企业多元化经营的策略选择,既可以避免品牌延伸陷阱,又可节约宣传费用。
By - brand strategy as the choice of enterprises can not only avoid falling into "brand - extending - trap", but also save large propaganda expenses.
副品牌策略作为企业多元化经营的策略选择,既可以避免品牌延伸陷阱,又可节约宣传费用。
By - brand strategy as the choice of enterprises can not only avoid falling into "brand - extending - trap", but also save large propaganda expenses.
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