为了刺激顾客的消费额度,提高他们消费频率,斯金纳带领麦当劳致力于建立快餐行业所谓的“平台”,而不是昙花一现的产品。
To entice consumers to buy more — and more often — McDonald's under Skinner has pursued what the fast-food industry calls "platforms" rather than one-hit wonders.
为了刺激顾客的消费额度,提高他们消费频率,斯金纳带领麦当劳致力于建立快餐行业所谓的“平台”,而不是昙花一现的产品。
To entice consumers to buy more — and more often — McDonald's under Skinner has pursued what the fast-food industry calls "platforms" rather than one-hit wonders.
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