大卫·艾克教授在《创造强势品牌》(《BuildingaStrongBrand》)一书中首次提出了品牌识别的概念。

Professor David Ike "create a strong brand" (" Building a strong brand "), a book first proposed the concept of brand identity.

youdao

大卫·艾克教授在《创造强势品牌》(《BuildingaStrongBrand》)一书中首次提出了品牌识别的概念。

Professor David Ike "create a strong brand" (" Building a strong brand "), a book first proposed the concept of brand identity.

youdao