它被称为教科书中作为创意简报。

It is referred to as a creative brief in the textbook.

youdao

我们都知道要接受客户给的简报实在是太容易了，即使我们在内心深处非常明白这份简报并不太可能激发伟大的创意想法或是伟大的广告。

We know that it is all too easy to accept a briefing from a client even thought we know in our heart of hearts it is unlikely to stimulate either great creative thinking or great advertising.

youdao

我们都知道要接受客户给的简报实在是太容易了，即使我们在内心深处非常明白这份简报并不太可能激发伟大的创意想法或是伟大的广告。

We know that it is all too easy to accept a briefing from a client even thought we know in our heart of hearts it is unlikely to stimulate either great creative thinking or great advertising.

youdao