建立企业营销信息系统的方式可以是二手资料收集、委托外部市场研究公司收集、整理企业内部管理档案、在与顾客交易时建立顾客数据库等。
But, secondary data, survey by an outside marketing research firm, mining of company's internal recording, and building customer's database in the trade process are widely used methods.
该模式兼具三方面内容：系统环境内化成为服务企业的内部资源、“大诚”关系营销模式以及服务关系绩效检测指标。
This model is composed of three parts: Outer environment-transforms to internal resources of service enterprises, great honesty RM model and the indicators of service relationship effects.
关系营销包括：与顾客的全面互动关系、结构层次关系、内部营销、产供销垂直系统、技术合作关系等。
It includes the overall interaction with customers, the relation of structural levels, inner marketing, the system of production, supply and sell and the relationship of technological cooperation.
关系营销包括：与顾客的全面互动关系、结构层次关系、内部营销、产供销垂直系统、技术合作关系等。
It includes the overall interaction with customers, the relation of structural levels, inner marketing, the system of production, supply and sell and the relationship of technological cooperation.
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