然而，回顾历史，我们会发现，内在品质比外在特征更加重要。
But history has taught us that who we are is more important than who we appear to be.
他们相信外在美没那么重要，内在美比这更重要。
They believe thatoutside beauty doesn't matter so much and inner beauty is more important thanthat.
如果我熟悉该类别产品时，它的内在因素比外在因素重要。
If I am familiar with such product category, its intrinsic factors are more important.
当我不熟悉该类别产品时，它的外在因素比内在因素重要。
If I am NOT familiar with such product category, its extrinsic factors are more important.
因此只要我们追求感官价值，不论是触摸、品尝、闻、看或想，外在就比内在变得重要得多；
So, as long as we are seeking sensate value, whether of touch, of taste, of smell, of perception, or of thought, the outer becomes far more significant than the inner;
因此只要我们追求感官价值，不论是触摸、品尝、闻、看或想，外在就比内在变得重要得多；
So, as long as we are seeking sensate value, whether of touch, of taste, of smell, of perception, or of thought, the outer becomes far more significant than the inner;
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