研究儿童消费主义的历史学家丹尼尔·库克认为，这其实是上世纪30年代作为服装制造商的一种营销手段流行起来的。
Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularised as a marketing trick by clothing manufacturers in the 1930s.
然而，即便是在那个时候，关于年轻人普遍叛逆的报道也言过其实：60年代和70年代的大多数孩子都认同父母的基本价值观。
Yet even then reports of widespread youth rebellion were overdone: Most kids in the '60s and 70s' shared their parents' basic values.
即便是在那个时候，关于普遍存在的青少年叛逆的报道也有些言过其实：大多数60年代和70年代的孩子都认同父母基本的价值观。
Even then reports of widespread youth rebellion were overdone: Most kids in the '60s and '70s shared their parents' basic values.
其实，物理学家对暗物质的存在确信无疑，最早上世纪30年代做的天文观察就显示出要保持时刻运转的星系稳定聚集在一起远非一般性物质所能；换句话说，一个星系的可见部分一定是牢牢嵌在一种不可见的光晕上的；否则，它就会在运转过程中四分五散。
Physicists are pretty confident dark matter exists. Astronomical observations first made in the 1930s show there is not nearly enough ordinary matter to hold galaxies together as they spin round.
在1960年代早期，他意识到这个“其他人”其实就是他长期忽视的犹太人身份。
By the early 1960s, he realised that this Other was his long-ignored identity as a Jew.
在那次采访中，施密特还说，“我认为，在这个一切信息都可获取、知晓并随时被每个人记录下来的年代里，社会其实并不了解发生了什么事情。”
In that same interview, Schmidt said, "I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time."
但暑假的时间设置其实是源自于童工十分珍贵的年代，人们不愿在农忙时节最需要帮手让孩子们呆在学校里。
Yet the timing of the summer break dates from the days when child Labour was too valuable to lose in the vital final weeks of the growing season.
他表示，苹果公司生产消费者方便使用的产品的传统，其实从1970年代苹果公司成立时，就已经开始了。
He says the company's legacy of making consumer friendly products started when Apple was first established in the 1970s.
我们很容易忘记，其实两个女人在当时的年代看起来是多么的激进。
What's easily forgotten is how radical both women seemed to their contemporaries.
二十世纪九十年代末期，曾有法国农民发起运动反对麦当劳，结果却发现其实是麦当劳在购买他们的农产品。
Some of the French farmers who campaigned against the company in the late 1990s subsequently discovered that it was, in fact, buying their produce.
其实真没必要再回到上世纪二十年代，那种严惩不贷的状态中去，而应该更加谦和地反思过去的某些事情。
There was no real need to go back to the punitive state of the 1920s, so you return to something which is much more modest.
这项开采技术其实自19世纪40年代就正式应用于常规能源开采如石油和天然气工业。那时候就没有听说压裂技术会污染地下水。
The technique has been in regular use in the conventional oil and gas industry since the 1940s; and in all that time no aquifer is known to have been contaminated by fracking.
全球化的概念似乎早已有之，但其实我们今天所熟知的全球化的内涵直到上个世纪80年代才成形。
It seems as if globalisation has been around for ever, but the concept probably didn't crystallise into its current form until the early 1980s.
很多人担心整个所谓的“凯特尔之虎”不过是错觉，爱尔兰有可能重回20世纪80年代的经济萧条，其实这样的想法也在意料之中。
Nor is it surprising that many should now be fretting that the entire Celtic Tiger was an illusion-and that Ireland might be heading back to the gloom of the 1980s.
到20世纪30年代，海明威发现相比写作，抓大马林鱼其实更容易。
By the mid-1930s Hemingway found it easier to catch huge marlin than to write.
其实联合利华早已在所谓的“品牌娱乐”上投入大量资源，这种行销方式可以追溯至上世纪40到50年代的肥皂剧。
Unilever is already heavily involved with what's known as' branded entertainment, 'which traces its lineage to the soap operas of the 1940s and' 50s.
日元兑美元已达到90年代中期比索危机余波时的水平，其实日元被看做其他地区危机重重时的避难所。
It is trading against the dollar at levels last seen in the aftermath of the peso crisis in the mid-1990s, when the yen had greater claim to being a haven from troubles elsewhere.
其实这个答案一直潜藏在科学文献中，70年代，卡普兰就报道了丰富的环境可以提高神经元的数目。
The answer has been lurking around in the scientific literature since the 1970's when Michael Kaplan reported that an enriched environment enhances the number of new neurons.
其实，早在80年代初，他的《秦腔》就已经实践了文化意义上的超越，步入了“大散文”的境界。
In fact, at the beginning of the 80s, his Qinq-Qiang had achieved the transcend of the culture meanings and stepped into the big prose realm.
90年代以来金庸影视剧的改编情况，其实是影视与文学、影视与社会、影视与时代文化之间关系演进的缩影。
In fact, the recomposition of film and TV plays of Jin Yong since the 1990s is the reflection of visual art between literature, society, and times.
其实，关于企业生命体的研究始于上世纪70年代的“生命周期理论”以及以后的“企业年龄”、“企业寿命”和“企业核心能力”。
The study on firm life started from the "life time theory" in 1970s, then continued by "firm age" and "firm's core competence".
其实早在1970年代，我在美国加州死谷研究野生驴的时候，就对牠们生活在非洲沙漠山谷内的祖先十分好奇。
Ever since my early research in California during the1970 s on the feral ass in Death Valley, I had been interested in their ancestors in the desert mountains of Africa.
其实这个行为为什么在90年代它有一些价值呢？
当蛋糕人偶在20世纪中期变得广泛流行时，许多的文化历史学家一致认为其实它们早在19世纪末90年代时就兴起了。
While toppers became wildly popular in the mid-20th century, most cultural historians agree that they first hit the social scene in the late 19th century, in the 1890s.
但是，通过混合使用20世纪60年代迷幻图案作为背景和现代的图形，其实也是一种后现代主义。
But mixing these two by using 1960s psychedelic patterns as backgrounds for contemporary shapes is as postmodern as it can be.
但是，通过混合使用20世纪60年代迷幻图案作为背景和现代的图形，其实也是一种后现代主义。
But mixing these two by using 1960s psychedelic patterns as backgrounds for contemporary shapes is as postmodern as it can be.
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