老板们应该记住，成功之路多少次是由失败铺出来的：亨利·福特当初两次尝试汽车公司都毫无起色，但这并没有挡住他。
Bosses should remember how often failure paves the way for success: Henry Ford got nowhere with his first two attempts to start a car company, but that did not stop him.
一旦公司有了口号，那么它就应该被包含在所有的市场宣传材料中，以使消费者能记住这个口号，从而时常想起这个公司。
Once a company has a tagline, it includes the tagline in all its marketing materials to get the tagline into the minds of consumers so that they think about that company frequently.
如果你是一位即将离开的首席执行官，你应该记住自己的职责之一就是确保连贯性，并且不能损害公司业绩和文化。
And if you're a CEO who is leaving you should remember that one of your roles is to ensure continuity and that performance and culture do not suffer.
应该记住：避免用你一两年内就要用的钱冒险，而且投到一个公司、行业或国家的资金越多，你的风险就越大。
And remember that the more you invest in one company, sector or country, the more risk you're taking on.
但你应该记住，他们是你的商业合作伙伴，而合作是公司成功的关键。
But remember, they are your partners in a business and partnerships are key to business success.
不同凡响的名称是伟大品牌诞生的开始。在人们听到你公司名称的时候应该容易记住，带来一定的冲击感。
A great name is the beginning of a great brand. It should be memorable and create a certain feeling when heard. Here's a quick how-to on creating one and making sure it's not already used.
不同凡响的名称是伟大品牌诞生的开始。在人们听到你公司名称的时候应该容易记住，带来一定的冲击感。
A great name is the beginning of a great brand. It should be memorable and create a certain feeling when heard. Here's a quick how-to on creating one and making sure it's not already used.
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