如果一家公司打出的一则广告未能产生广告词所宣称的效果就会被定性为欺诈，由此便会违法，导致极为严重的后果。
If the advertisement put up by a company fails to honor the advertised effects, it would be termed as fraud, thus violating the law which could lead to really serious result.
由于食盐因为其对全国人民健康的不良影响而受到攻击，食品业巨头嘉吉公司(Cargill)去年11月开始了一项营销活动来传播它自己的广告词。
With salt under attack for its ill effects on the nation's health, the food giant Cargill kicked off a campaign last November to spread its own message.
“如果你喝不起，买其它的。”这句广告词来自下面的公司。
"If you can't afford it, buy something else," is the message from this company.
“不仅仅贡献石油”这条令人费解却又十分成功的广告词正是英国石油公司宣称的公司理念，然而这个石油巨头要想真的不仅仅贡献石油恐怕还需要很长很长的时间。
"Beyond petroleum" is the British company's perplexing yet startlingly successful advertising slogan. But it may be a long time indeed before the oil giant truly moves beyond petroleum.
为了强化广告词，公司调查了9000名用户。
To strengthen the copy, the company surveyed 9,000 customers.
Wetpaint公司首席运营官罗布•格雷迪这个犹如商标广告词般的说法放在谷歌公司身上尤为贴切。
This trademark phrase from Wetpaint COO Rob Grady is particularly apt in Google's case.
今年我们公司要招聘几个撰写广告词的好手。
Our company wants to employ someone who can write good copy this year.
今年我们公司要招聘几个撰写广告词的好手。
Our company wants to employ someone who can write good copy this year.
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