传播包括广告、公共关系、销售员销售、网络广告和公司与消费者之间的任何沟通。
Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.
这里的受传者指的就是大学公共关系传播的公众，包括外部公众和内部公众。
The object refers to the public of the university's public relations communication, including external public and internal public.
本文从公共关系学和修辞学两种取向，针对国内外近年来的危机传播研究进行了综述。
From public relations and rhetorical approach, this paper reviews on crisis communication research in recent years.
旅游地形象必须通过恰当的方式传播给受众，其基本传播方法包括广告宣传、公共关系、互联网推广和市场行销策略等。
The image of the tourist destination must be transmitted to the receivers by suitable transmission means. There are four basic transmission ways, such as advertisement, public relationship and so on.
公共关系“四步工作法”的内容包括调查研究、制定计划、传播实施和反馈评估。
The four steps of Public Relations Work contains investigation, making plans, implementation and feedback of appraisal.
在人人都可以是自媒体的时代，作为公共关系的挑战在于：双向的信息沟通链条和信息传播的路径更分散和复杂。
In the era of self media, thechallenge of public relations lies in the fact that both the chain ofinformation communication and the path of information transmission are moredispersed and complex.
在人人都可以是自媒体的时代，作为公共关系的挑战在于：双向的信息沟通链条和信息传播的路径更分散和复杂。
In the era of self media, thechallenge of public relations lies in the fact that both the chain ofinformation communication and the path of information transmission are moredispersed and complex.
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