为什么公司会在价格促销上花这么多钱呢？
广泛的研究表明，短期价格促销对销售本身的影响是短期的。
Extensive research has shown that the effects of short-term price promotions on sales are themselves short-term.
很明显，价格促销通常都是亏本进行的，否则会有更多的促销活动。
Clearly price promotions generally run at a loss, otherwise there would be more of them.
价格促销并不会增加一个品牌的长期顾客数量，因为它根本就没有吸引到新的顾客。
A price promotion does not increase the number of long-term customers of a brand, as it attracts virtually no new customers in the first place.
价格促销只能吸引一个品牌的长期或“忠诚”客户；人们很少会仅仅因为品牌价格降低而购买这个不熟悉的品牌。
A price promotion entices only a brand's long-term or "loyal" customers; people seldom buy an unfamiliar brand merely because the price is reduced.
不，它不贵。正在以20美元的价格促销。
本文提出PEPP算法来估计价格促销中的利润。
We proposed PEPP (Profits Estimation in Price Promotion) to predict the profits in price promotion.
研究目的是考查价格促销，算计性承诺和顾客忠诚之间的关系。
The purpose of this study is examining the relationships of price promotion, calculative commitment and customer loyalty.
价格促销程度还会影响到消费者冲动程度，进而影响购后评价。
Moreover, the degree of price reduction will also influence the degree of impulsion of consumers and comments after purchasing consequently.
同时，众所周知近年来越来越多的国产轿车公司大搞价格促销来提升销量。
Meanwhile, it won't be difficult to notice these days that natioanal automobile companies in mounting numbers turn to price promotions to boost sales.
“价格促销可以改变存货，但不能打造一个品牌，”康塔世界板的爱德华伽纳说。
"Price promotions shift stock but they don't build brands," says Edward Garner of Kantar Worldpanel.
以往的研究发现，价格促销是商家最常用，也最能刺激消费者冲动购买提高销售额的营销手段。
Previous researches report that price promotion is the most useful means to stimulate consumer impulsive buying in order to increase sales.
进一步分析得出延伸结论：相对于价格促销幅度，价格促销频率更能影响消费者对品牌资产的评价；
We can find more through further analysis: compared to margin of price promotions, the frequency of price promotions has an even greater influence on customer-based brand equity.
本文对购物篮分析中的两个问题进行了深入研究：最有利润的商品选择问题，价格促销利润估计问题。
In the dissertation, we researched on the two questions in market basket analysis: most profitable item selection and profits prediction in price promotion.
笔者的研究结果与许多学术研究都说明了一个问题，价格促销很可能带来品牌价值的流失，而很少能够在长期中获利。
My findings are consistent with abundant academic research showing that price promotions erode brand value and have few, if any, beneficial long-term impacts for businesses.
研究发现，价格促销导致顾客价格敏感，淡化了顾客对厂商的信任、情感等内在动机，并对顾客的忠诚形成有负面影响；
The research result shows that price promotion strategy is able to increase customer's price sensitivity and effect on customer's loyalty.
相对于价格促销频率，价格促销幅度对消费者感知的“品牌提供的折扣量”的影响更大，更能影响价格促销对消费者的吸引力。
The margin of price promotions has an even greater influence on consumer perception of discount volume. Deep price promotions seem more attractive to consumers.
促销价格下的销售增长越大，损失也就越大。
The bigger the increase in sales at promotion prices, the bigger the loss.
我们确实在七天甩卖促销中做了些价格调整，确保顾客能满意。
We do offer price adjustments within seven days of purchase to ensure our customers' satisfaction.
这之前，市场营销只不过是关于四个词：产品、价格、地方和促销。
Before it, marketing was about little more than the four Ps: product, price, place and promotion.
“市场营销组合”指一系列可控的、战术性的市场营销工具，它们共同作用，以达到公司的目标。它们是：产品、价格、促销和地点。
A "marketing Mix" is the set of controllable, tactical marketing tools that work together to achieve company's objectives, they are: product, price, promotion and place.
你的店面能得到客流量的提升，而且由于促销的推介性，加上这是一个新的市场，它比较不会对价格产生破坏。
You benefit from the traffic lift at store level and are less susceptible to price erosion due to introductory nature of the promotion and the fact that it's a new market.
他们不会同意你所期望的价格的，至少在一开始当这个促销的折扣价低于零售价时，商家不会同意的。
They don't offer the bargains you'd expect -- at least at the outset, when the promoted discounts are usually off the full retail price.
那么，当顾问继续订购这些东西时，服务器配置或者/以及促销价格也许都已经不复存在了。
Then, when the consultant proceeds to order the items, the server configuration and promotional pricing (or both!) are no longer available.
丰田公司和本田公司甚至比通用公司和福特公司的跌幅略高一点，这可能是因为后两家公司在圣诞节的促销活动中价格折扣更高。
Toyota and even Honda did slightly worse than both GM and Ford, which may have discounted prices more heavily in the run-up to Christmas.
传统的营销组合是基于产品，价格，促销，地点营销策略的有效组合而完成柜台式产品购买。互联网的出现，正改变着我们销售产品以及提供各种服务的方式。
Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter.
虽然没有最新的硬件，但是连接t - Mobile的HSPA +网络，并且有着合适的价格(加上一些促销，几乎算是免费)。
It doesn't have the latest hardware, but it does connect to T-Mobile's HSPA + network and it's available at an excellent price (even free, with some promotions).
60年代早期也在哈佛商学院的E. JeromeMcCarthy教授提出市场营销组合包括四个要素：产品、价格、地点和促销。
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
60年代早期也在哈佛商学院的E. JeromeMcCarthy教授提出市场营销组合包括四个要素：产品、价格、地点和促销。
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
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