广告中的语言常为修辞语言，但与之相对的平实语言以其质朴、清晰、普通的特点也得到广泛使用。
Contrary to figurative language which is commonly used in advertising, plain language refers to the unadorned, clear and ordinary one, which also finds its wide application in the same field.
从修辞语言的角度切入，当代中国观念艺术最常见的措辞方式主要有重复、戏拟、并置和挪用等诸种。
From the Angle of rhetoric language, the most common rhetoric ways of contemporary Chinese conceptual art include repetition, parody, juxtaposition, diversion and so on.
隐喻、明喻、类比，这些修辞语言的力量不仅仅是将观察事物划分为不同的角度，而且比喻也比使用一整套复杂的交感语言更容易被人记得。
The power of the metaphor, simile, parallel… figurative language is not only a good way to put things into perspective, but metaphors are easier to remember than a complex set of interactions.
是因为文章的措辞和引人共鸣的语言，因为韵脚、修辞和意象，这些都成了我们有力的社会文本。
It's because of the phrasing and the evocative language, the power of rhythm and figure and imagery, that these have become powerful social texts for us.
换句话说，你开始明白了语言的本质，我想通了，但当然，在修辞学理论中，描绘，恰恰指一种比喻。
In other words you come to understand what language is I figured it out but of course in rhetorical theory figure is precisely a figure of speech.
由于语言和文化上的差异，英语广告中大量使用的修辞手法给我们的理解和翻译带来了一些困难。
Due to the differences between English and Chinese language and culture, the rhetorical devices used in English advertisement have brought difficulties to our understanding and translation.
模糊语言的运用原则、修辞效果、审美特征等都是围绕着这一特征进行的。
Using principle of fuzzy language, effect of rhetoric, aesthetics feature etc. all revolve round the feature.
对比修辞研究不同语言及文化间的语篇模式差异。
Contrastive Rhetoric (CR) studies the differences of discourse patterns across languages and cultures.
修辞在幼儿文学创作中所显示的独特艺术功能，决定它在幼儿语言教育中的重要作用。
The unique art function that the rhetoric show in infant 's literary creation, determines its important effect in the language education of infant.
文章通过分析王尔德采用的几种修辞手法来欣赏他的语言特色。
We can appreciate his language characteristic by analysis of some rhetorical techniques that make his works witty and humorous.
修辞幻象是语言制造的幻觉，广告是其典型形式之一。
Rhetorical mirage, typically appeared in advertisements, is an illusion created by language.
本文的研究方法是，在大量占有语言材料的基础上，作出修辞、语义、语用等学科的阐释。
The research technique of this paper is, on possessing the foundation of language material in large quantities, make the subject such as rhetoric, semantic and pragmatics explain.
隐喻已不仅是一种语言修辞，而成为一种思维模式，是人类用来借助新的视角认知事物的一种有效的认知工具。
Metaphor is not merely viewed as a matter of language, but a mode of thought and an effective cognitive tool for human to understand things from a new perspective.
建构权的运作形成了修辞幻象的动机行为，进而改变世界和改变语言。
The working of structure - building right forms the motive action of rhetoric illusion and furthermore changes the world and the languages.
本文从语境、语言的特性和修辞等三个方面综合分析了“17年”蒙古话剧文学语言的艺术性。
This study analyzes language art of "17 years" Mongol modern drama literature in these respects : language environment language characteristic and rhetoric.
在语言和修辞方面，英汉谚语有相似的特征。
And they enjoy some similar features in wording and rhetorical devices.
它无论从语言、风格、词汇、句法、修辞等方面都体现出了与普通英语的极大不同。
It embodies great difference from the ordinary English either from the language, style or from the lexical, sentence and rhetorical.
大学英语写作教学中，教师往往只注重语法、词汇和篇章结构的处理，而忽略文学修辞手段，因此学生写作时语言单调直白，缺少生气。
In teaching college English writing teachers emphasize grammar, the use of words and expressions and the structure of the passage, but ignore the application of literature rhetoric methods in writing.
有时单凭简单的语言无法充分表达情感，所以要运用修辞手段。
Sometimes simple language alone is not adequate for expressing emotions; therefore, rhetoric devices are needed.
修辞幻象与语言乌托邦、乌托邦语言、话语兴奋剂、审美幻象等相关概念，有联系也有区别。
There are both similarities and differences among the concepts as rhetorical mirage, Utopia in language, Utopian language, discourse pep pills, aesthetic mirage.
联想是模糊语言的修辞灵魂，含蓄是模糊语言的审美至境。
Association is rhetoric soul of fuzzy language, and reserve 'the top of aesthetics of fuzzy language.
修辞结构理论是美国功能语言学流派的主要代表之一，其宗旨是为语言的分析和生成提供形式的框架。
Rhetorical Structure Theory is a representative school of American Functional Linguistics, with its aim to provide a formalized framework for the analysis and generation of language.
这个概念虽然在文学、社会学和修辞学领域盛行已久，但直到最近才开始在语言学领域变得重要起来。
It has been prevalent in literature, sociology and rhetorics for a long time, but it has started to become important in linguistics only recently.
随着模糊语言学研究的深入，模糊语言在交际中的表达功能和修辞效果得到越来越多的重视。
With the investigation of vague linguistics, close attention has been paid to the functions and rhetorical effects of vague language in communication.
由于句子写作的复杂性，不同的句式表现不同的语言风格和修辞效果。
Owing to the complexity of sentence composition, different sentence patterns express different language style and rhetorical effect.
由于句子写作的复杂性，不同的句式表现不同的语言风格和修辞效果。
Owing to the complexity of sentence composition, different sentence patterns express different language style and rhetorical effect.
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