科技术语的语义泛化一般通过不同的修辞方式产生。
The semantic generalization of technical terms comes into being through different rhetorical devices.
双关不同于谜语，前者是一种修辞方式，一种文字游戏；
Pun, a commonly-used rhetorical devicc, a play on words, differs from riddle.
用典，是引用修辞方式的一种，指的是运用典故来表情达意。
Citing allusion is a kind of rhetoric quomodo of adduction, which means expressing ones sentiment and sense by citing allusion.
手机短信在语言材料、修辞方式、风格特征等方面有其显著特点。
The mobile phone messages have obvious characteristics in lingual material, rhetoric and style.
了解和掌握这种修辞方式，对于提高语言文化素养及欣赏水平大有裨益。
A study and understanding of this useful rhetorical method will help us with our attainments in language and culture, improvement of our ability to read and appreciate.
与话语方式相对应的语类潜势，包括渠道潜势和修辞方式潜势两个层面。
Genre potential corresponding to the mode of discourse, obtaining potential of channel and potential of rhetorical mode.
它不仅仅是一种文字游戏，还是一种有效的修辞方式，广泛地运用于各种文体中。
It is not only a play on words but also an effective rhetorical method which is widely used.
词语误用是一种特殊的语言现象，但其作为一种修辞方式尚未引起修辞学界的高度重视。
Malapropism, a special language phenomenon as well as a kind of rhetoric method, has not yet caused enough attention is rhetoric circles.
比喻存在于一切语言之中，也是英语常见的修辞方式之一，可以分为明喻和暗喻两大类。
Trope is a kind of figure of speech most frequently used in English as well as other languages.
为了提高语言的表达效果，短信息采用了丰富多彩的修辞方式，仿拟修辞格就是常用的一种。
Phone messages resort to a variety of rhetoric devices for a more expressive effect, one of which is the imitation of an existing phrase or expression.
为了提高语言的表达效果，短信息采用了丰富多彩的修辞方式，仿拟修辞格就是常用的一种。
The common rhetoric means of advertisement in the use of words are repetition, embedding, unusual collocation, imitation, style of calligraphy and neologism.
一定地域，一定历史时期人们使用的修辞方式具有一定的特点，这就形成特定的审美体验的表现模式。
The rhetoric fashion of people of ah age and a clime has its traits to a certainty. The traits form special modes of expression about aesthetic experience.
而西方修辞学主要研究言语的运用，包括研究文本的修辞目的、修辞情境、修辞方式、修辞效果等方面。
Western rhetoric is the study of the use of languages, including rhetorical intent, rhetorical situation, means of persuasion and rhetorical effect.
比喻作为广泛运用的修辞方式，在日常交流尤其是文学创作中发挥了较大的作用，它增强了表达的生动性和感染力。
As a widely used figure of speech, metaphor plays an important role in our daily communication, especially in literature, for it makes our expression more vivid and moving.
通过对近年来新闻类文章的考察，我们发现在标题中恰当地运用修辞方式，能极大地引发阅读兴趣，本文介绍的是几种标题中常见的修辞方式。
We can find there are several kinds of rhetoric ways often used in the title of news. The paper gives the examples to us about this.
修辞：我们必须以引人入胜的方式讲述有趣的故事。
Rhetoric: we must tell an interesting story, in a compelling way.
隐喻不单单是文学修辞而已，它意味着我们借以理解周围世界的方式。
Metaphor is not simply a literary device-it is the means by which we understand the world around us.
它不仅仅是一种起装饰作用的修辞现象，更是人类的一种基本思维方式，本质上是一种认知现象。
It is not only a rhetorical phenomenon for purpose of decoration, but rather a basic mode of thinking. It is a cognitive phenomenon in nature.
他最喜欢犀牛，从修辞的角度看，他向前冲的方式也与犀牛非常相似。
His favourite animal is the rhinoceros, and rhetorically he charges ahead in much the same way.
隐喻不仅是一种修辞手段，还是人类思维的方式。
Metaphor is not only a kind of rhetorical means but also a mode of human thinking.
从修辞语言的角度切入，当代中国观念艺术最常见的措辞方式主要有重复、戏拟、并置和挪用等诸种。
From the Angle of rhetoric language, the most common rhetoric ways of contemporary Chinese conceptual art include repetition, parody, juxtaposition, diversion and so on.
隐喻不仅具有修辞功能，更重要的是一种思维方式。
Metaphors are rhetorical devices, but more importantly, they are a way of thinking.
隐喻不仅是一种修辞手段，也是人们认知世界的一种思维方式。
Metaphor is not only a rhetoric means but also a kind of thinking way.
第四部分从新闻报道是一种主动叙事行为出发，说明叙事者为了更好地实现自己的修辞目的，不断地探索叙事方式。
The fourth part regards news report as one initiative narrating behavior. Narrators are exploring the ways of narrating constantly in order to realize their own rhetoric purpose.
委婉修辞常用的表现方式有谦敬语、避讳语、迂回语等。
Modest words, taboo words and circuitous words were the usual expression way of euphemistic rhetoric.
隐喻不仅是一种语言修辞现象，也是一种认知方式。
Metaphor is a means of cognition as well as a rhetorical phenomenon of language.
隐喻不仅是一种语言修辞现象，也是一种认知方式。
Metaphor is a means of cognition as well as a rhetorical phenomenon of language.
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