同时,本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性,品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
同时,本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性,品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
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