根据产品的不同销售状态，以寻求企业期望利润最大化为目的，为企业提供了合理的促销决策。
By providing scientific and reasonable promotion strategy, this paper tries to help enterprises achieve the objective of the maximal expected profit according to different selling states.
如果你知道客户群的媒介和信息搜集以及决策习惯，更别说他们那个群体特有的词汇库了，促销计划就很容易做。
Promotion planning is relatively easy when you know the media, information seeking and decision making habits of your customer base, not to mention the vocabulary unique to their segment.
评估过程也能帮助公司在促销、培训、员工需求以及工资、补偿利益方面做出决策。
The appraisal process also helps companies make decisions about promo ability, training and staffing needs, and salary and compensation benefits.
针对性文本广告（Targeted Textual Advertising）：这个工具令酒店可以在决策阶段通过相关促销信息触及目标受众。
Targeted Textual Advertising: This tool enables hotels to reach their targeted audience with relevant promotions at the time of decision-making.
当药品生产商的促销行为使得医师作为评估者和决策者的地位减弱或丧失时，药品生产商应对消费者直接尽警示义务。
When the drug manufacturers' drug promotions make the physicians' evaluating and deciding role less important or useless, the drug manufacturers should warn the consumers directly of the dangers.
因此对于这种新兴行业，经营者如何做出网站建设、商品管理，以及宣传促销等决策就成为一个新的课题。
Therefore managers in this emerging industry have to face new problems such as how to make decisions in website construction, product arrangement and promotion.
消费者决策型态是消费者选择商品或服务时的一般心理定位，它一致地支配着消费者的决策行为。因此，它是零售商选择目标市场和制定促销策略的重要依据。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
但是，由于企业在进行广告决策时仅从企业自身角度出发，使得广告促销往往不能达到预期的效果。
But, enterprises make advertising decision only from their own point and this makes advertising promotions often fail to achieve the desired effects.
但是，由于企业在进行广告决策时仅从企业自身角度出发，使得广告促销往往不能达到预期的效果。
But, enterprises make advertising decision only from their own point and this makes advertising promotions often fail to achieve the desired effects.
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