用户的可靠感知并不直接影响使用意向,而是通过有用感知间接起作用。
Regression analysis suggested that Perceived Reliability may actually be a causal antecedent to Perceived Usefulness, rather than a direct determinant of Behavior Intention.
并不会正向影响“使用意向”,是因为网志多为主动性较强的个人使用。
Social influence "tends not to relate to behavior intension significantly because people use blog personally and voluntarily."
本文得出的主要结论:扩展后的模型能够有效解释移动社区业务用户的持续使用意向。
In conclusion, the expanded model could effectively explain the motivations of customers'continuance intention on mobile social network service.
其中买方用户的主观规范对使用意向存在显著影响,而这条路径在卖方用户中并不显著。
Subjective Norms have a significant impact on Behavior Intention among buyer's users but not seller's users.
而顾客对于科技型服务接触的满意度会影响其对新科技的使用意向、饭店的印象以及推荐意愿。
Furthermore, the customer satisfaction of technology-based service encounter will affect the intention to use new technology, the hotel's image and commendation.
而顾客对于科技型服务接触的满意度会影响其对新科技的使用意向、饭店的印象以及推荐意愿。
Furthermore, the customer satisfaction of technology-based service encounter will affect the intention to use new technology, the hotel's image and commendation.
应用推荐