根据Melcrum的报告，在被调查的2100名企业公关人员中，只有不到三分之一的人确信会将社会媒体的应用作为整合营销计划的一部分。
According to a report by Melcrum, less than one-third of 2, 100 corporate communicators surveyed felt confident about using social media as part of an integrated communications plan.
仍然有公关机构和管理人员认为，社交媒体和社会网络是否作为工作的重要组成部分并不重要。
There are still PR agencies and executives out there who discount social media and social networks as an important part of their job.
然而，作为微软新英格兰研究中心的一名社会与媒体研究人员，波伊德女士在听完那位年轻人的描述之后，却感到事情背后或许大有蹊跷。
But after hearing that youngster, ms Boyd, a social-media researcher at Microsoft research New England, felt that something more than whimsy might be at work.
然而，作为微软新英格兰研究中心的一名社会与媒体研究人员，波伊德女士在听完那位年轻人的描述之后，却感到事情背后或许大有蹊跷。
But after hearing that youngster, ms Boyd, a social-media researcher at Microsoft research New England, felt that something more than whimsy might be at work.
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