文化产业化的趋势：技术上的数字融合，制作上的内容跨界，传播上的三网合一，消费上的体验互动。
The tendency of culture industry is the technology merger with digit, content can be used in multiple media, Interactive experience in culture consumption.
未来的文字需要以更丰富的形式适应各种新的传播媒介，为受众提供更加多元化的认知体验。
The future of Chinese characters need enrich the form to adapt to new media, for the audience to provide more diversified experience.
互动传播策略包括：个性化、体验式、游戏式、激励式、悬疑式。
Inter-dynamic communication tactics include individualization, experiencing, gaming, encouraging and suspense.
网络口碑作为一种以计算机为媒介、传播范围更大、匿名的数字化口碑，为旅游者提供了大量来自其他旅游者的真实旅游体验。
With the development of Internet, IWOM presents more and more consumer-oriented travel information due to its character of being computer-mediated, anonymous and more influential.
网络口碑作为一种以计算机为媒介、传播范围更大、匿名的数字化口碑，为旅游者提供了大量来自其他旅游者的真实旅游体验。
With the development of Internet, IWOM presents more and more consumer-oriented travel information due to its character of being computer-mediated, anonymous and more influential.
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