一旦团队达成共识，体验关键字将为视觉设计指出一个明确的方向。
Once agreed upon, experience keywords will suggest strong directions for the visual design.
在上面这个例子中，有四个体验关键字：体贴、谦虚、有责任心和善于引导。
In the above example, there are four experience keywords: caring, humble, conscientious and guiding.
这些词汇组合正是形成一套“体验关键字”的基础，将用于确定和管理视觉策略。
These groupings form the foundation for a set of experience keywords that will define and govern the visual strategy. Our initial groupings tend to look something like the illustration below.
“体验关键字”描述的是这个人物角色在看到界面时，“最初五秒钟”的情感反应。
Experience keywords represent the "initial five-second" emotional reaction that personas should feel when viewing the interface.
视觉上的内容可以有多种不同的风格，每种都包含了体验关键字和目标。
Visually, there can be several different styles that are all consistent with experience keywords and goals.
视觉上的内容可以有多种不同的风格，每种都包含了体验关键字和目标。
Visually, there can be several different styles that are all consistent with experience keywords and goals.
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