体育营销分析师皮尔.胡斯托说，这次奥运会将给这些赞助商提供从未有过的接触到中国3亿到4亿城市消费者的机会。
Sports marketing analyst Pierre Justo says the Olympics will give sponsors unprecedented access to China's 300 to 400 million urban consumers.
和三星，联想一样，海尔已经找到了体育合作伙伴来营销自己的产品。
Like Samsung and Lenovo, Haier has sought out visible sports partnerships to market its products.
罗塞尔与特谢拉做生意已有些时日。1999年，罗塞尔作为耐克的体育营销主管来到巴西，管理协调公司与巴西足协的关系。
Mr Rosell has been doing business with Mr Teixeira for years: he moved to Brazil as Nike's director of sports marketing in 1999 to manage the company's relationship with the CBF.
体育营销人士和分析人士表示，安踏的营销策略提升了其在中国二、三线城市年轻消费者中的形象。
Sports marketers and analysts say Anta's moves raise its profile among young consumers in China's second- and third-tier cities.
但是我的好运气开始于上周，在马萨诸塞州的吉列公司的露天体育场，在那里，有50多名CMO（市场总监）和CEO（首席执行官）聚在一起讨论数字，社会和手机媒体对市场营销的影响。
But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing.
埋伏式营销——即非赞助商借大型体育赛事推广自己的品牌——自10年前突破界限以来一直在稳步增长。
Ambush marketing-piggy-backing on a big sporting event by non-sponsors-has grown steadily since the practice burst out of bounds a decade ago.
对后奥运时代的憧憬和战略部署，并不意味着郭杰和他的沃天体育放弃目前的奥运营销机会。
The longing and strategy disposal of post-Olympic does not means Guo Jie and his Worldteam Sports will abandon present Olympic marketing opportunities.
沃天体育正充分发挥资源、运营等优势，为客户、合作伙伴提供奥运营销周期内的营销建议和推广保障。
Worldteam Sports exerts resources and operational advantages to make marketing suggestion and promotional support for customers and partners during the Olympic marketing cycle.
两种最有利的进行市场营销的体育活动就是奥运会和世界杯足球赛。
The two most lucrative sports marketing events are the Olympic Games and soccer's World Cup.
汤姆。福克斯是百事可乐饮料食品公司的佳得乐解渴冲剂品牌的体育和赛事营销高级副总裁。
Tom Fox is Senior Vice President of Sports & Event Marketing for Gatorade Thirst Quencher, a division of PepsiCo Beverages & Foods.
在体育营销理论研究中，有关消费者信息搜寻行为的研究不够，甚至未涉及到。
On the study of consumer information searching behavior in the search for marketing theory of sports is not enough, even untouched.
现代奥运会既是竞技体育大会，也是拉动大众消费的营销活动。
Modern Olympic Games is a competitive sports assembly, and also an occasion for promoting mass consumption.
在此基础上，以体验经济的相关理论为指导，进一步探讨了体育旅游产品的体验式营销策略。
Based on it, with experience economic relevant theories as guidance, it has probed into the experiencing marketing tactics of the sports tourism products further.
此外，企业通过新媒体投放广告的营销活动，也刺激了体育用品的消费。
In addition, the enterprise's marketing activity which put advertisement into the new media has also stimulated the sporting goods consumption.
最后，本文以农夫山泉作为案例，对农夫山泉的体育营销策略进行了分析，并提出了相关建议。
Finally, take the Nongfu Spring company as an example, the writer analyze the sport marketing strategy of the company and then give recommendations.
在体育活动方面的市场营销正逐渐成为公司商品和服务进行广告宣传和普及的一种途径。
Sports marketing has increasingly become a popular way to advertise a company's goods and services.
随着中国2008年奥运会、2010年亚运会等体育赛事在我国的举办，对体育营销和品牌资产关系理论的现实需求也越来越大。
With China's 2008 Olympic Games, 2010 Asian Games and other sporting events held in China, between the reality demand among the sports marketing and brand assets relations is growing.
因为，派发帽子属于一种“埋伏式营销”手段，商家妄想不支付赞助费就在体育赛事中推广自己的品牌。
The hats were an "ambush marketing" campaign, in which companies try to promote their brands at sporting events without paying sponsorship fees.
通过从现代体育市场营销的角度，论述了品牌营销在体育市场经营运作中的重要作用。
From the viewpoint of modern market economy, the vital functions of brands marketing in sports market operating were discussed.
初步探讨了高科技体育产品的风险形成机理，提出了探险性营销等规避风险、化险为夷的建议。
This preliminary discussion is made on the forming mechanism of the risks of high-technology sports products and Suggestions on how to avoid their business venture.
体验营销反映了受众参与的概念，奥运火炬传递活动作为体育赛事的一个环节也强调了全民参与体验的重要性。
Experiential marketing reflects the concept of audience participation, the Olympic torch as one of sporting events also highlighted the importance of the participation of all people experience.
在近20年的体育营销道路上，郭杰和他的企业团队始终扮演着思想者和开拓者的角色。
Walking on the road of sports marketing about 20 years, Mr. Guo Jie and his business team always play the role of thinkers and exploiters.
在近20年的体育营销道路上，郭杰和他的企业团队始终扮演着思想者和开拓者的角色。
Walking on the road of sports marketing about 20 years, Mr. Guo Jie and his business team always play the role of thinkers and exploiters.
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