我国体育用品企业制造成本低，但交易成本高且在供应链竞争上处于劣势。
In China, sports goods enterprises have a low manufacturing cost yet a high trading cost, and are in an inferior position in supply chain competition.
第七章是以李宁(中国)体育用品有限公司为例进行的体育用品企业差异化战略的实证分析。
The seventh chapter is by Li Ning (China) the sporting goods Limited company the sporting goods enterprise variation strategy empirical analysis which carries on for the example.
论文重点探讨我国体育用品企业在品牌建设中存在的主要问题以及应该采取的对策建议两个方面。
This paper focuses on main problems of sporting goods brand enterprises in the brand construction, as well as the countermeasures that should be taken.
研究表明：我国体育用品企业投放电视广告的积极性不高，并主要受企业产品特点与媒体特点的影响；
The research showed that: The sporting goods enterprises showed very little interest in TV advertising, which is mainly affected by the characteristics of products and medias;
年轻一代网络化的生活方式和国际体育用品企业对网络的应用，促使我国体育用品企业开展网络营销活动。
The online life style of young people and international sporting goods enterprises' using Internet make it necessary for Chinese sporting goods enterprises to implement network marketing.
体育用品企业通过虚拟经营可以迅速把握市场需求、获取产品进入市场的信道，实现产品品质和成本控制等竞争优势。
Through virtual management, sporting goods enterprises may quickly grasp the demand of the market, gain the information channel for the products entering the market and realize the com.
现在他的体育用品公司李宁已在中国成为了广为人知的著名企业。
Now his sportswear company Li-Ning has become a widely known enterprise in China.
迪卡侬是一家在全球生产和销售体育用品的法国中国企业。
DECATHLON is a French Company specialized in the Production and Retailing of Sports Goods all over the world.
此外，企业通过新媒体投放广告的营销活动，也刺激了体育用品的消费。
In addition, the enterprise's marketing activity which put advertisement into the new media has also stimulated the sporting goods consumption.
生产与经营的结合成为大多数体育用品生产企业所关注的主要问题。
The combination of production with marketing has become the main problem that most of the enterprises concern about.
滨州市七剑体育用品有限公司(原邢东文体用品厂)是一家生产运动、休闲用品的企业，是经国家相关部门批准注册的企业。
Our company is originated from Xiedong Recreation and Sports goods Factory, dealing with sport and leisure goods, and is approved and registered by relevant departments in our country.
滨州七剑体育用品有限公司简介滨州市七剑体育用品有限公司(原邢东文体用品厂)是一家生产运动、休闲用品的企业，是经国家相关部门批准注册的企业。
Our company is originated from Xiedong Recreation and Sports goods Factory, dealing with sport and leisure goods, and is approved and registered by relevant departments in our country.
本文对于中国体育用品生产企业品牌管理的研究有一定的现实意义。
In this paper, the Chinese sporting goods manufacturers of brand management have some practical significance.
祥云运动工业有限公司是一家生产型企业，是专门生产体育用品。
Our company produce professionally all kinds of sport products . Our mian products is diving product, such as diving mask, diving fins, diving snorkel, swimming goggle and so on.
祥云运动工业有限公司是一家生产型企业，是专门生产体育用品。
Our company produce professionally all kinds of sport products . Our mian products is diving product, such as diving mask, diving fins, diving snorkel, swimming goggle and so on.
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