随着当代媒介文化的转型，当代体育文化传播也显示出一些新的特征。
With the transformation of modern media culture, the communication of modern sports shows some new characters.
以期进一步提高高校体育文化传播及建设的效果，对高校提高育人质量具有深远意义。
With a view to further improve the dissemination of college sports, culture and the building of the effect on the quality of education to colleges and universities with far-reaching significance.
立足体育推广和文化传播，创造产业市场空间。
Gain a sizable market share in the concerned industry by promoting sports and cultural transmission.
高校体育是生产和传播体育文化的中转站，是实施素质教育不可缺少的组成部分。
College physical education is the place where produce and spread sports culture and is the necessary part of quality education.
校园是体育文化重要的传播基地。
Campus is an important communication base of physical education culture.
尤其是体育专业院校则成为最具奥运文化传播力的专业院校，但目前体育院校开展奥林匹克教育的现状不容乐观。
Sports have become the most powerful Olympic major cultural institutions, but institutions to carry out the Olympic Sport of the status of education are not optimistic.
对外宣传是传播中国传统体育文化的一种重要手段。
Foreign publicity is an important means of promoting the traditional Chinese sports.
体育院校的大学生将成为奥林匹克文化受益者、继承者、传播者。
Sports University Students institutions will become the beneficiaries of the Olympic culture, inheritance, and communicators.
在起始阶段以体育的物质文化(体育项目)的传播为主要特征。
The main characteristic of the initial development stage is the communication of sports material culture (sports events).
运用传播学、文化学理论等，对中国民族传统体育文化数字鸿沟的表现与成因进行研究。
Using the theory of communication and the science of culture, the present paper studied the performance and causes of the digital divide in traditional Chinese ethnic sports culture.
但以技术体育传播为主的大众体育传播，导致人们对体育作为文化的误读。
However, mass sports communication that bases mainly on technical sports communication has resulted in people's misunderstanding about sport as a culture.
本研究利用文献资料法、问卷调查法和专家访谈法等发放，对河北省普通高校体育的奥林匹克文化传播现状进行了调查分析。
The dissertation, by means of literatures, questionnaire, and expert interview, makes a research and analysis on the situation of Olympic cultural dissemination.
由于现代国际体育竞赛日益频繁、激烈和精彩，加之现代传播媒介的迅猛发展，使得更多的人们愿意利用闲暇时间通过观看体育比赛来丰富余暇的文化生活。
Because of international games becoming more and more frequently, intensely, splendidly, and rapid development of modern medium, many people are will to take appreciating game as leisure activity.
体育院校图书馆在奥运会图书馆的体育信息文化传播中具有专业优势，其与奥运会图书馆的奥运会服务工作相结合，不仅具有实践意义，而且具有理论价值。
The combination of the literature service of the sports college library with Olympic Games services of the Olympic library not only has practical significance, but also has theoretical value.
奥林匹克运动是在特定哲学思想和特定体育理论指导下开展的国际性体育实践和文化传播活动。
The Olympic movement is the international sports practice and culture-spreading activity developed under the guidance of specific philosophic thinking and sports theory.
奥林匹克运动是在特定哲学思想和特定体育理论指导下开展的国际性体育实践和文化传播活动。
The Olympic movement is the international sports practice and culture-spreading activity developed under the guidance of specific philosophic thinking and sports theory.
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