体育冠名权是体育领域内一项重要的无形资产。
Sports Naming Rights is an important intangible asset in sports field.
体育冠名权民事责任存在着违约责任和侵权责任两种。
The civil liabilities of sport naming right include liability for violation of contract and liability for infringement.
从其签订的目的而言，体育冠名权合同类似于广告合同，是具有物权效力的名称许可使用合同。
From the view of signing, such a contract is similar to advertisement contract granted with effect of real right of the permission of the name right.
国家体育场“鸟巢”的冠名权正在出售中。
The naming right of the National Stadium —"bird's nest" are for sale.
体育场馆冠名权在国外已经是大型体育场馆一项重要的收入来源。
The rights to name the stadium building is a new concept in our country, it is still a blank on the stadium building rights to name of development research aspect especially.
在北美、欧洲、日本和澳大利亚，体育场馆以公司名字命名是很常见的。但在中国，到现在为止，室内体育场所的冠名权市场还没有开发出来。
Stadiums and arenas with corporate names are common in North America, Europe, Japan and Australia, but major naming-rights deals for indoor sporting sites have bypassed China, until now.
目前在体育发达国家，体育场馆特别是综合性大型体育场馆冠名权开发已经是大型体育场馆一项重要的收入来源。
The of the sports rights to name has been the main income source of the large sports stadiums and it is a new concept in China.
目前在体育发达国家，体育场馆特别是综合性大型体育场馆冠名权开发已经是大型体育场馆一项重要的收入来源。
The Rights to name the stadium building is a new concept in our country, it is still a blank on the stadium building rights to name of development research aspect especially.
据报道，北京奥运会主体育场鸟巢可能出售冠名权。热门投标品牌包括阿迪达斯，联想以及可口可乐。
The Bird's nest, the main venue for the 2008 Beijing Olympics, is reportedly selling its naming rights . The hottest bidders includes Adidas, Lenovo and Coca Cola.
据报道，北京奥运会主体育场鸟巢可能出售冠名权。热门投标品牌包括阿迪达斯，联想以及可口可乐。
The Bird's nest, the main venue for the 2008 Beijing Olympics, is reportedly selling its naming rights . The hottest bidders includes Adidas, Lenovo and Coca Cola.
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