在B2C领域，传统营销渠道与网络营销渠道是一对相互竞争的矛盾。
In B2C area, traditional marketing channel and Internet marketing channel is a pair of contradictions.
进一步阐述了专业对讲机生产企业面对激烈的市场竞争环境，对传统营销渠道进行变革的必要性。
Further elaborated special field transceiver enterprise face intensive market competitive environment and it is necessary to transform for traditional sales channels.
在本文的第一章至第四章，主要用资料分析法，通过文献综述分析营销渠道的相关理论及应用模式，经分析得出传统营销渠道模式的不足之处。
In this paper, the first chapter to chapter IV, the main method is data analysis, including review of the literature and concluding deficiencies of the traditional marketing channels.
通过对传统分销渠道受到新经济挑战的分析，提出了新经济时代进行网络营销的必然性和策略。
Through analysis of new economy giving a challenge to traditional branch sales channel, the network sales' necessity and tactics at new economy era are proposed.
这一传统理论认为，市场营销组合是由产品、价格、销售渠道、促销组成。
This traditional theory believed that the market marketing combination is by the product, the price, the marketing channel, the promotion is composed.
在实施网络营销的企业里，传统的分销渠道和信息网络技术相结合，催生了一些新型的分销渠道模式。
Some companies carry out the cyber marketing, the combination of traditional sales channel with cyber technology creatives new-type sales channel model.
传统的渠道理论将营销渠道视作一个社会体系，通过分析其行为过程来研究渠道冲突。
The traditional channel theory views marketing channel as a social system and studies the conflict problem through behavioral analysis.
目前企业网络营销的开展仍处在过渡时期，探析网络营销与传统渠道整合路径，对指导我国企业正确开展网络营销有重要意义。
The integration of network marketing and traditional channel is of great importance to direct our countrys enterprises to implement network marketing correctly.
目前企业网络营销的开展仍处在过渡时期，探析网络营销与传统渠道整合路径，对指导我国企业正确开展网络营销有重要意义。
The integration of network marketing and traditional channel is of great importance to direct our countrys enterprises to implement network marketing correctly.
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