这是因为我们的思维里充满了“媒介策划”,而不是“传播策划”。
It is because that our minds are full with "media planning", not communication planning .
好比是一颗扔到河里的小石子泛起的微波一样,精心策划的病毒式营销策略以极快的速度向外传播开去。
Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly.
作为品牌形象策划、升级、传播、推广的整合视觉营销专家,尤其关注品牌形象创造的实效性。
As a brand planning, promotion, dissemination, promotion of the integration of visual marketing experts, is particularly concerned about brand image and create effective.
当前,关键问题是解决舟山旅游整体形象的定位以及策划与传播的思路。
At present, the crux of the matter is how to fix the orientation of the entire image of Zhoushan tourism as well as its planning and spread.
在具体的策划运作过程中除要遵守新闻传播规律之外,还应遵循社会公益性、科学指导性、针对性以及可操作性等原则。
In the course of combination, apart from observing the rules of news propagation, we also need to abide by the regulation of social profit, scientific instruction, connection and operation.
我们是一家集品牌战略整合、品牌行销推广策划、品牌形象设计、新媒传播推广于一体的品牌推广整合服务机构。
We are a set of integrated brand strategy, brand marketing and promotion planning, brand design, new media communication to promote the integration of branding integration services.
创意园转型规划由同济大学国家历史文化名城研究中心、上海创集文化传播有限公司策划。
Creative garden transition planning from the Tongji University national famous historical and cultural city, Shanghai research center of a set of cultural dissemination limited planning.
同步传播,湖南品牌整合设计领先品牌,专注于品牌策划设计业务。
Tongbu spread, brand integration design of hunan leading brand, focusing on brand planning design business.
包括:品牌策划,品牌设计,品牌传播,品牌管理等服务。
Include: brand planning, brand design, brand communication, brand management, etc.
商业广告;策划;传播;设计表达;整合策划。
Commercial advertisement; plan; spread; design and express; combine and plan.
著名策划人,电视资深人,留学日本,传播学研究生毕业。
He is a famous planners and television senior. He once studied in Japan, master degree in broadcasting.
本文以整合营销传播理论为探讨背景,用辩证的观点对广告文案策划过程作了系统地研究。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
北京经典传奇文化传播有限公司是一家专业从事活动策划,舞美搭建,市场推广,商业演出,艺人管理的公司。
Beijing Classic legend cultural Communication co, Ltd is a professional services firm that provides event planning, staging, art design, marketing, execution and artist management services.
《大众传播艺术团》为集团文艺演出团体,艺术团下设演艺中心、创作策划中心,市场开发中心。
The mass media art troupe of artistic performance groups for group consists of performing arts center, art center, marketing planning, creative development center.
作为品牌形象策划、升级、传播、推广的整合视觉营销专家,尤其关注品牌形象创造的实效性。
Brand image as the planning, promotion, dissemination, promotion of the integration of visual marketing experts, are particularly concerned about the brand image created effective.
昆明顶立广告文化传播有限公司:顶立始创于2004年,公司专业从事各类文化活动和商务活动的策划、组织和管理。
Kunming Dingli cultural Communication co., Ltd. : Founded in 2004, the top legislature, the company specializes in all kinds of cultural activities and business planning, organization and management.
因此,研究新闻策划与新闻传播环境的契合关系,是研究新闻策划的重要逻辑支点。
So, research on correspondence of news scheme and situation of newscast takes a role of logic in news scheme.
本文第一章介绍了整合营销传播的相关理论基础,第二章则对商业地产项目的营销策划过程模式做了一个全面的介绍;
The first chapter introduces some basic theories about Integrated Marketing Strategy. The second chapter introduces the marketing planning process of a commercial estate project.
从传播学的视野出发,对“新闻策划”概念的内涵及其演变作了全面梳理,进而深入分析了“新闻策划”实践的合理范畴与分类。
This paper intends to examine "the planning of the press" in the view of communication studies. Firstly, the connotation and evolution of "the planning of the press" is sorted out comprehensively.
用实证论证了整合营销传播理论的实践应用价值,为月饼乃至食品企业的营销策划提供了理论依据和操作样本。
This IMC had testified the real value of IMC in application and had provided a theory and an operation sample for the moon cake or even the food business enterprises.
作为一家媒体服务公司,汉唐文化集策划、制作、发行为一体,并同时拥有周播及日播节目,传播渠道涵盖电视、机场候机楼、机载三大媒体平台。
Hantang Culture is a media service company with its planning, production, and distribution all under one roof, making weekly and daily programs for TV, airport terminals and in-flight displays.
媒介的议程设置首先是媒介的一种客观功能。新闻策划是媒介对新闻传播活动加以谋划以及将其展开的过程。
The agenda setting in media is one of the objective functions of the media, while news plot is a process of plotting a dissemination of news and developing it.
从事电视编辑方向除中文专业课外,主要学习新闻传播理论、电视节目制作技术、策划。
Chinese TV editorial direction in addition to professional classes, the major news media learning theory, television program production technology, planning.
展示设计是跨越多学科,涉及多领域,立足于策划和传播的设计。
Exhibition Design crosses over many subjects, involving many domains, bases on strategy and communication.
制定公关传播策略,负责策划并撰写公关策划方案;
Development of PR strategy, responsible for planning and writing public relations planning programs.
北京经典传奇文化传播有限公司是一家专业从事活动策划,舞美搭建,市场推广,商业演出,艺人管理的公司。
Beijing JJW event Entertainment management Co., Ltd. is a professional services firm that provides event planning, staging, art design, marketing, execution and artist management services.
上海沃澜文化传播有限公司是一家集活动礼品策划、生产、销售为一体的专业供应商。
Shanghai Worland Culture Communication Co. , Ltd. provides professional services on activity arrangement, gift design, production and sale.
上海沃澜文化传播有限公司是一家集活动礼品策划、生产、销售为一体的专业供应商。
Shanghai Worland Culture Communication Co. , Ltd. provides professional services on activity arrangement, gift design, production and sale.
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