第二部分是案例正文描述，主要介绍伊立浦的公司概况和市场营销策略；
The second portion is the body, which describe the general situation and the marketing strategies of the company.
本文以伊立浦的营销策略作为研究对象，通过目前小家电行业环境分析，对伊立浦所采取的灵活市场营销策略进行了深入研究。
The text study the marketing strategies in operation and business activities, linked with the small home electric appliance environment analyze domestic and overseas.
本文以伊立浦的营销策略作为研究对象，通过目前小家电行业环境分析，对伊立浦所采取的灵活市场营销策略进行了深入研究。
The text study the marketing strategies in operation and business activities, linked with the small home electric appliance environment analyze domestic and overseas.
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